브랜드 트라이벌리즘과 소비자 충성심의 관계: SPA 패션 브랜드 모형

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참고문헌 (79)

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2. 김주헌, "글로벌 SPA 의류 브랜드의 한국시장 진출: 유니클로(Uniqlo)와 자라(Zara)", 국제경영리뷰, 13(4), pp.271~297 (2009), 한국국제경영관리학회
3. 남희경, "SPA 브랜드 소비자의 감성적 소비가치 성향과 마케팅믹스 속성평가", 복식, 65(4), pp.45~60 (2015), 한국복식학회
4. 박유정, "SPA 브랜드 아이덴티티를 위한 컬러 활용 전략 -2013년 S", S 시즌을 중심으로-, 2015, pp.39(5), 672~682[DOI]
5. 이연지, "플래그쉽 스토어의 아이덴티티 형성 요인에 관한 연구 -SPA브랜드중심으로-", 기초조형학연구, 16(1), pp.479~490 (2015), 한국기초조형학회
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7. 장하얀, "SPA매장의 서비스 스케이프 현황 분석 연구-국내의 UNIQLO, ZARA, MIXXO 매장을 중심으로-", 한국공간디자인학회 논문집, 9(4), pp.139~150 (2014), 한국공간디자인학회[DOI]
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