소비자는 3개월과 90일을 다르게 지각할까 동일하게 지각할까?

키워드

참고문헌 (54)

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2. 임지은, "시간적 거리, 해석수준, 주관적 시간 지각이 광고메시지 선호에 미치는 영향", 한국심리학회지: 소비자·광고, 18(3), pp.441~459 (2017), 한국소비자·광고심리학회[DOI]
3. 전진아, "시간 제시 방식과 광고 메시지의 해석 수준 적합성이 상품 및 광고 태도에 미치는 영향", 광고학연구, 30(2), pp.133~157 (2019), 한국광고학회[DOI]
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