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가깝지만 먼 시간 지각의 역설: 자기해석, 조절초점, 시간적 거리와 시간적 결과의 적합성 효과

Matching effect of temporal distance, self-construal, regulatory focus and temporal consequences

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참고문헌

키워드

주제분류심리과학

초록

본 연구는 첫째, 해석수준 이론에서의 시간적 거리와는 다른 시간 지각인 시간적 결과를 문헌 분석을 통해 구분하고 둘째, 이 시간에 대한 각각의 인식이 자기해석 및 조절초점과 어떤 연관이 있는지를 살펴보았다. 시간적 결과는 미래 사건이 얼마나 오랫동안 영향을 미칠 수 있는지를 생각하는, 시간의 지속성에 대한 개념으로 다른 의미에서의 시간적 거리라고 볼 수 있다. 시간적 결과는 기존 문헌에서 자기해석과의 연관성만 존재했고 이를 문화 차 변수로만 인식했으나 이번 연구를 통해 이것이 개인차 변수로 사용될 수 있음을 밝히고자 하였다. 또한, 자기해석과 시간적 결과에 조절초점 그리고 물리적인 시간적 거리가 영향을 미친다는 점을 실험을 통해 증명하고자 하였다. 결과는 다음과 같다. 첫째, 독립적 자기해석자에 비해 상호의존적 자기해석자가 사건의 결과가 더 길게 이어질 것으로 여긴다. 둘째, 자기해석, 조절초점, 메시지의 시간적 거리가 상호작용하여 시간적 결과 인식을 변화시킨다. 이 연구를 통해 시간적 거리 지각에 관련한 다양한 변수를 연구할 필요성을 제시하였다.

Abstract

The purpose of this study is twofold. It describes two different temporal distance, which is temporal distance in construal level theory and temporal consequences. Also, the research examine matching effects of self-construal, regulatory focus, temporal distance using advertisement message and how it influences temporal consequences. Temporal consequences can be seen as a different type of time perception, which explains how long future events can affect. The result shows that compared to independent self-construal, individuals with an interdependent self-construal consider temporal consequences to be longer. Furthermore, there are matching effect of self-construal, regulatory focus and temporal distance, which seems to amplify the perception of temporal consequences, especially for people with interdependent self-construal.

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