트랜스미디어 콘텐츠로서 바라본 <미스터트롯>의 참여문화 양상 연구

Abstract

Recently, with the development of digital technology, the boundaries of media have been blurring, and a single media content is being distributed and shared across various platforms and channels. Through these multiple media convergence phenomena, audiences were able to enjoy a variety of contents, and they started interacting with the program by conducting follow-up activities or finding related contents, not simply enjoying the media. This ‘participatory culture’ of the audience is an important characteristic of the media convergence era. Also, as audience participation actively changed, producers began to plan and produce trans media content in line with the change. These trans media contents are naturally integrated, expanded and developed into a world view by constructing stories according to the attributes of each media based on scalability, participation of audience, establishment of world view, which are characteristics of trans media storytelling. Based on these characteristics, this study analyzed and considered the TV Chosun reality audition program <Mr. Trot> to examine the form of ‘participatory culture’ of the audience. As a result of the analysis, <Mr. Trot> is not only a simple transformation of the format of reality audition program, but also develops the story through various media and shows characteristics as trans media contents. But it’s still in the early stages and the forms of participation culture of the audience has diversified, the program seems to have to provide various entrances so that the audience can enter the area widely. In addition, <Mr. Trot> is an example of showing rapid adaptability to new media through active participation cultural activities of older generations, and shows the relaxation of technological and generational boundaries of media through trans-media contents.