분산 미디어 환경에서 뉴스 콘텐츠의 전파 경로 및 뉴스이용에 관한 연구

Abstract

The way we use news is changing day by day. This change is driven by the everyday use of Internet portal media, the generalization of mobile devices, and the use of social media to connect with others. Newspapers, television, and radio, so-called legacy media, compete with new platforms to distribute news and are constantly losing users. News media have diversified and the new media environment has become more diverse. As the Internet began to be used in news distribution, it was expected to contribute to democracy in terms of diversity of news and diversity of opinions. However, search engine-based portal media, which has begun to intervene in the distribution of news content before the Internet news media becomes a new news provider, have become a new power in the news market by providing free news. In addition to these search-based and news aggregation portal media sites, various types of news apps and social media have recently started to provide news. IT companies such as Apple are also participating in news services. In Western society, media or agencies that play a role in providing news through the Internet are classified as digital intermediaries. This media environment is entirely different, where the consumption of news is diversified as Internet sources are added to newspapers, television, and radio. This study summarizes recent research examining the various distribution paths of news content in recent news media environment change, and examines the power of new news platforms by looking at both the level of usage and the perceived influence. In particular, this study introduces a model and survey results from the Committee on the Impact of Media Concentration (CIMC) under the Ministry of Culture, Sports and Tourism in Korea, a representative study that examined news usage behavior and the influence of news while dealing with concepts related to the power of news platforms. In this study, the role of digital intermediaries such as portal media and social media is considered the most important factor in the issue of news use in the new media environment. However, more accurate information on the extent and size of news influence is needed to relieve the damage that may occur through news such as infringement of personal rights. How quickly a particular news article spreads can explain one dimension of the power of news platforms. However, the use of cognitive data through existing survey methods makes it difficult to consider this aspect. In order to understand diffusion time, it will be necessary to acquire traffic data that can confirm whether or not to use it in real time. Also, when discussing the power of news, the scope of accountability given to media companies and agencies that are responsible for news distribution should be addressed. This is directly related to the issue of measuring the distribution of news on portal media and social media and whether the power of news should be attributed to news producers or digital intermediaries. This study addressed the issue of whether social media should be identified as an independent media sector when we consider the power of news platforms. While news usage through social networking services like Facebook and messaging services like CacaoTalk continues to increase rapidly, further social discussion regarding the reliable measurement of news use and the influence of news platforms is needed.