기업과 사회적기업 연계 사례 및 활성화 연구

Abstract

This paper is analyzed the collaboration strategy between Corporate and SocialEnterprise through the case study of Hyundai Motor Group and SK Group whichactively collaborate with Social Enterprises to solve the social problems of Koreansociety. Itʼs possible that create various positive values for our society through thecollaboration between Corporate and Social Enterprise. Corporate are able to aneffective social responsibility program with Social Enterprise and SocialEnterprises could secure sustainable support to realize itʼs social values with thepartnership of corporate sector. As a result of this study, both Hyundai Motor Group and SK Group areimplementing the partnership with Social Enterprise to realize their socialresponsibility in our society under the concept of Creating Shared Value. So, theyare pushing forward the partnership strategy as part of business strategy toimprove corporate competition in establishing trusted corporate brand image. This paper studied the background and meaning of Social Enterprise as achange maker of Korea society and the types of corporate social responsibilitiesas strengthening their competition. For a more successful collaboration, Social Enterprises have to make everyeffort to maintain a balanced perception between economic value and social valuealong with the continuous enhancement of competitiveness and their businessnetwork for the establishment of confidence in the market. * Manager, Corporate responsibility team, Hyundar Motor Group기업과 사회적기업 연계 사례 및 활성화 연구 149With the effort of Social Enterprise, Corporate also need to develop wellorganized social enterprise model utilizing their resource and capability. Inaddition, the corporate have to pay attention to vitalize social enterpriseecosystem not only nurturing social entrepreneursʼ capability but also invigoratingprocurement of social enterpriseʼs product and service.