Structural Relationships among Public’s Risk Characteristics, Trust, Risk Perception and Preventive Behavioral Intention - The Case of MERS in Korea -
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초록
The present study examined a causal relationship among risk characteristics, trust, risk perception and preventive behavioral intention on MERS risk/crisis situation. The baseline survey was conducted for a total of 285 adults living in Seoul, South Korea. A structural equation modelling was used to examine a causal relationship among risk characteristics, trust, risk perception and preventive behavioral intention. Results from the structural equation modelling indicated that risk characteristics were positively associated with risk perception. Trust was negatively associated with risk perception, but positively related to preventive behavioral intention. It is also found that risk perception was positively associated with preventive behavioral intention. The findings indicate that risk characteristics are significant predictors of risk perception, and both trust and risk perceptions are the key factors facilitating preventive behavioral intention.
Abstract
The present study examined a causal relationship among risk characteristics, trust, risk perception and preventive behavioral intention on MERS risk/crisis situation. The baseline survey was conducted for a total of 285 adults living in Seoul, South Korea. A structural equation modelling was used to examine a causal relationship among risk characteristics, trust, risk perception and preventive behavioral intention. Results from the structural equation modelling indicated that risk characteristics were positively associated with risk perception. Trust was negatively associated with risk perception, but positively related to preventive behavioral intention. It is also found that risk perception was positively associated with preventive behavioral intention. The findings indicate that risk characteristics are significant predictors of risk perception, and both trust and risk perceptions are the key factors facilitating preventive behavioral intention.
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