여성 소비자의 생활적 가치관이 뷰티 소비 인식과 외모 관리 행동에 미치는 영향
The Lifestyle Values of Female Consumers are Related to the Perception of Beauty Consumption and Effect on Appearance Management Behavior
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초록
This study was conducted for the purpose of developing a beauty service program by examining the influence of lifestyle values of female consumers on the perception of beauty consumption and appearance management behavior, and identifying the characteristics of perception of beauty consumption and appearance management behavior according to the lifestyle values of consumers. The purpose of this study is to report on a method for use in metropolitan areas:, 292 copies of the collected questionnaires, excluding omissions and insincere responses, were utilized as data for use in the final analysis. A reliability analysis, factor analysis, correlation analysis, and regression analysis were performed. According to the results, among the lifestyle values of female consumers, a positive effect on the perception of beauty consumption was observed for the family-oriented and conspicuous group, however the health-conscious and economist group was passive with regard to the perception of beauty consumption. In addition, sub-factors of lifestyle values had a positive (+) influence on appearance management behavior. Based on these results, our goal is to determine methods for providing a rapid response to customers and to develop various programs for attainment of economic values, and to provide helpful academic and practical data.
Abstract
This study was conducted for the purpose of developing a beauty service program by examining the influence of lifestyle values of female consumers on the perception of beauty consumption and appearance management behavior, and identifying the characteristics of perception of beauty consumption and appearance management behavior according to the lifestyle values of consumers. The purpose of this study is to report on a method for use in metropolitan areas:, 292 copies of the collected questionnaires, excluding omissions and insincere responses, were utilized as data for use in the final analysis. A reliability analysis, factor analysis, correlation analysis, and regression analysis were performed. According to the results, among the lifestyle values of female consumers, a positive effect on the perception of beauty consumption was observed for the family-oriented and conspicuous group, however the health-conscious and economist group was passive with regard to the perception of beauty consumption. In addition, sub-factors of lifestyle values had a positive (+) influence on appearance management behavior. Based on these results, our goal is to determine methods for providing a rapid response to customers and to develop various programs for attainment of economic values, and to provide helpful academic and practical data.
참고문헌 (26)
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