미용종사자의 근무환경이 조직몰입과 친사회적 행동의도에 미치는 영향
Influence of Perceptions of Working Environment on Organizational Commitment and Pro-social Behavior Intention of Beauty Industry Employees
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The best feature of the beauty service industry is that it provides human service which is an important service sector. Typically, this industry is heavily dependent on its workers, and therefore, effective management is important for employee handling and remain competitive even if there are certain changes in the industry. The present study aimed to identify the effects of the working conditions of beauty industry workers on their organizational commitment and prosocial behavior intention. To this end, a survey was carried out among skin care specialists and hairdressers from Feb. 29, 2020 to Jan. 30, 2021. A total of 405 questionnaires were used as final analysis data. The results obtained are as follows. First, with increase in their satisfaction level with sub-factors of working conditions―colleague relation, wage, working environment― their organizational commitment also increased. Second, their increased satisfaction on the sub-factors of working conditions―colleague relation, wage, working environment―also increased their prosocial behavior intention. Third, their prosocial behavior intention increased along with their organizational commitment. Consequently, beauty industry workers should try to find out how much their working conditions meet their desire to realize their increased organizational commitment, and to increase their prosocial behavior how close is their encounter with the customers. In addition, they should increase their positive behavior and organizational commitment that equates with a goal and affection for their shops in the beauty industry where human resources are important.
Abstract
The best feature of the beauty service industry is that it provides human service which is an important service sector. Typically, this industry is heavily dependent on its workers, and therefore, effective management is important for employee handling and remain competitive even if there are certain changes in the industry. The present study aimed to identify the effects of the working conditions of beauty industry workers on their organizational commitment and prosocial behavior intention. To this end, a survey was carried out among skin care specialists and hairdressers from Feb. 29, 2020 to Jan. 30, 2021. A total of 405 questionnaires were used as final analysis data. The results obtained are as follows. First, with increase in their satisfaction level with sub-factors of working conditions―colleague relation, wage, working environment― their organizational commitment also increased. Second, their increased satisfaction on the sub-factors of working conditions―colleague relation, wage, working environment―also increased their prosocial behavior intention. Third, their prosocial behavior intention increased along with their organizational commitment. Consequently, beauty industry workers should try to find out how much their working conditions meet their desire to realize their increased organizational commitment, and to increase their prosocial behavior how close is their encounter with the customers. In addition, they should increase their positive behavior and organizational commitment that equates with a goal and affection for their shops in the beauty industry where human resources are important.
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