여대생들의 일반적인 특성에 따른 미용실 서비스 만족도 연구

Abstract

To analyze the satisfaction factors of beauty parlor services depending on the general characteristics of females college students, the survey has been performed through random sampling aimed at 300 college students in Daegu and North Kyongsang province and collected 288 sheets of questionnaire have been analyzed. The purpose of this research is to provide new customers, female college students information about beauty parlor management satisfying them and fundamental data necessary to establish more systematic beauty treatment system. Regarding skill satisfaction and sanitation satisfaction, there was a statistically meaningful difference in religions,average monthly allowance, residential areas. As for hair treatment satisfaction, customer service satisfaction, facility satisfaction and price satisfaction, there was a statistically meaningful difference in average monthly allowance and residential areas. In addition, concerning brand satisfaction and satisfaction of employee qualities, there was a statistically meaningful difference in grades, religions, average monthly allowance and residential area. The more women have average monthly allowance and live in a metropolis, the more satisfied with skills they are, so it is a crucial key to the success in beauty treatment business to be more sensitive in trends and to provide differentiated services. Regarding the intention to revisit depending on the features of subjects, there was a statistically meaningful difference in average monthly allowance and residential areas. Females college students living in a large city and having more average monthly allowance tend to have more interest in beauty. The variables of the intention to revisit is summarized as follows; a statistically meaningful difference in skill satisfaction, customer service satisfaction, employees’ quality satisfaction, price satisfaction, facility satisfaction, average monthly allowance and residential areas in order have an effect on the intention to revisit. Beauty treatment managers should meet customers’s needs of differentiated high skills and services and make every effort to improve employees’ job satisfaction because employees’s professional knowledge level and customer service in person have a important role in the success of beauty parlors.