세안화장품 선호요인이 구매행동과 구매만족도에 미치는 영향
Effects of Preference Factors on Facial Cleansing Cosmetics on Purchase Behavior and Purchase Satisfaction
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Cleaning is an important factor in skin health, however, use of facial cosmetics that are not suitable for a particular skin type can have a negative effect on skin health. Therefore, recognition and selection of appropriate facial cosmetics that are suitable to the individual is important. In this study, a questionnaire administered to 200 adults in their teens and 50s was used as analysis data in order to analyze the effect of the selection factors for facial cosmetics regarding the purchase behavior and purchase satisfaction for facial cosmetics. The questionnaire consisted of questions examining the significant gap between the selection factors for facial cosmetics on purchase behavior and purchase satisfaction. Regarding the research method, factor analysis was performed in an effort to determine the general characteristics of the survey subjects, and calculation of Cronbach's g 2 coefficient was performed in order to verify reliability. In addition, a correlation analysis was performed in order to determine the mean and standard deviation between variables, and a regression analysis was performed in order to determine the effect of preference factors on purchase behavior and purchase satisfaction. The results are as follows. When purchasing face cosmetics, the preference for functionality, productivity, economy, and brandliness had a positive (+) effect on purchase behavior. The preference for productivity, brand, and functionality showed a statistically significant positive (+) effect on functional satisfaction. The preference for productivity, economy, and functionality showed a statistically positive (+) effect on aesthetic satisfaction. The preference for productivity, economy, and functionality showed a statistically positive (+) effect on aesthetic satisfaction. In conclusion, the findings of this study demonstrated that preference factors for facial cleansing cosmetics have a significant effect on purchase behavior and purchase satisfaction.
Abstract
Cleaning is an important factor in skin health, however, use of facial cosmetics that are not suitable for a particular skin type can have a negative effect on skin health. Therefore, recognition and selection of appropriate facial cosmetics that are suitable to the individual is important. In this study, a questionnaire administered to 200 adults in their teens and 50s was used as analysis data in order to analyze the effect of the selection factors for facial cosmetics regarding the purchase behavior and purchase satisfaction for facial cosmetics. The questionnaire consisted of questions examining the significant gap between the selection factors for facial cosmetics on purchase behavior and purchase satisfaction. Regarding the research method, factor analysis was performed in an effort to determine the general characteristics of the survey subjects, and calculation of Cronbach's g 2 coefficient was performed in order to verify reliability. In addition, a correlation analysis was performed in order to determine the mean and standard deviation between variables, and a regression analysis was performed in order to determine the effect of preference factors on purchase behavior and purchase satisfaction. The results are as follows. When purchasing face cosmetics, the preference for functionality, productivity, economy, and brandliness had a positive (+) effect on purchase behavior. The preference for productivity, brand, and functionality showed a statistically significant positive (+) effect on functional satisfaction. The preference for productivity, economy, and functionality showed a statistically positive (+) effect on aesthetic satisfaction. The preference for productivity, economy, and functionality showed a statistically positive (+) effect on aesthetic satisfaction. In conclusion, the findings of this study demonstrated that preference factors for facial cleansing cosmetics have a significant effect on purchase behavior and purchase satisfaction.
참고문헌 (29)
- Bae SE, "The effect of wearing a mask due to Covid-19 on the skin condition and skin care behavior of adults", Master, pp.2020
- 백경진, "뉴 시니어의 화장품 구매행동 영향변인에 관한 메타분석", 대한미용학회지, 14(3), pp.386~404 (2018), 대한미용학회[DOI]
- Cho YH, "Effects of selective properties of facial cleansers on consumer purchasing behavioral factors", Master, pp.2014
- Choi ARY, "A study on the use of cleanser and deep cleanser of female college students according to skin types", Master, pp.2011
- Engel JF, "Consumer behavior", pp.10~15 (1995), The Dryden Press
- Gao ZY, "Chinese women consumer’s brand preference and satisfaction after purchase", Mater, Department of Home Management, pp.2012
- 하병조, "세안화장품의 기기적 효능평가에 관한 연구", 대한미용학회지, 5(1), pp.57~61 (2009), 대한미용학회[DOI]
- 임은진, "한중 여대생의 기초화장품 구매인식과 용기디자인 선호도 비교", 대한미용학회지, 14(2), pp.237~243 (2018), 대한미용학회[DOI]
- Jung HH, "A study on the effect of fundamental cosmetics on pH level of the akin after useof slightly-acid and alkalescent cleansers", Master, pp.2015
- Kang MJ, "A study on the influencing factors of sns marketing on decision to purchase cosmetics and satisfaction of purchasing", Master, pp.2021
- Kang IR, "A comparative study of purchase propensity, purchase determinants and repurchase intention of korean herbal cosmetics between Korean and Chinese female consumers", Doctor, pp.2021
- Kim YJ, "A study on the attitude, status of usage and various factors that affect purchase of men’s appreance and cosmetics", Master, pp.2020
- Kim SJ, "The study cleansing routine and facial cleanser pursuit benefit based on facial cleanser purchase tendency", Master, pp.2018
- Kim SY, "A study on perception and use actual condition of man’s cleansing products", Master, pp.2015
- Kim IO, "Effects of social media interactivity on cosmetics purchasing behaviors: consumer-brand relationship and consumer situation mediated effect", Doctor, Department of Beauty Design, pp.2021
- Kim UR, "A study on the buying behavior and use of basic cosmetics by women in their 20s", J Kor Beau Manage Soc, 8, pp.73~85 (2022)
- Kim GW, "Study on the usage state, recognition, and satisfaction of cosmeceutical in the pandemic age", Master, Department of Beauty and Arts, pp.2022
- Kim SB, "The coffee shop service quality on customer satisfaction and ourchase behavior", Doctor, pp.2022
- 김세봉, "계면활성제의 임계 미셀농도에 대한 열역학적 접근", 한국응용과학기술학회지, 28(4), pp.449~454 (2011), 한국응용과학기술학회
- Kim SJ, "Cleansing routine and facial cleanser selection patterns based on facial cleanser purchase tendencies : Targeting women aged 20 to 30", Master, Department of Design Beauty Industry, pp.2018
- Lee Ha, "A study on the purchasing patterns and the satisfaction Degree of TV homeshopping beauty products for female adults", Master, pp.2015
- Lee SY, "Cosmetic science", pp.5~22 (2011), Gwangmungak Publishing House
- 임새미, "여대생의 소비성향에 따른 화장품 추구 혜택 연구", 대한미용학회지, 13(1), pp.75~86 (2017), 대한미용학회[DOI]
- Lee SM, "The study on the effects of consumption propensity and purchase decision factors on the purchase intention of medical cosmetics", Master, pp.2022
- Ma SY, "A study on purchasing behavior according to purchasing benefits of cleansing cosmetics", Master, pp.2017
- 이승자, "여대생의 여드름 발병경험, 생활습관 및 화장품·세안 특성과의 관련성", 대한미용학회지, 15(3), pp.315~323 (2019), 대한미용학회[DOI]
- 송정희, "20, 30대 여성들의 세안 실태와 클렌징 오일이 얼굴 피부건조 개선에 미치는 영향", 아시안뷰티화장품학술지, 8(4), pp.11~20 (2010), 한국피부과학연구원
- Shin MH, "A study on the use of cleansing products and the relationship between skin care and skin type", J Kor Soc Appl Sci Technol, 3, pp.120~121 (2017)
- Westbrook RA, "The dimensionality of consumption emotion patterns and consumer satisfaction", J Consumer Res, 18, pp.84~91 (1991)