日本におけるコンベンション産業の胎動と変遷

Abstract

A convention not only attracts attention as a medium of international and cultural exchange, but also brings great economic effects to the region. So many Asian countries are aggressively attracting conventions as a national strategy. However, there are not many studies on the history of the Convention in Japan. Therefore, this research aims to clarify the history of the Convention in Japan, by focusing on the origin, meaning and role of the convention of Japan. Unlike tradeshows and exhibitions held for trade and commerce, Japan's early conventions meant international conferences, and they were deeply rooted in the recognition that international exchanges. Before the war, large-scale international conferences were held mainly in Tokyo and Kyoto for image enhancement and international exchange of Japan. The first international conference held in Japan after the war was the "Second ILO (Asia Regional Conference on Asia)" held in Tokyo in September 1953. After that, international conferences increased in rural areas such as Kyoto, Osaka, Nagoya and Kanagawa. In Tokyo and Osaka, the international conference was held for rebuilding the country, returning to the economy and appealing for Japan and the international trade fair was held for expanding trade. From 1960 to the 1970 's, the holding of international conferences rapidly increased by holding the Tokyo Olympic Games and the Osaka World Expo. In each area, the exhibition hall was built and the Kyoto International Conference Center was built as a dedicated international conference facility. Due to the construction of the Kyoto International Conference Center, the convention industry in Japan, which had been dominated by trade fairs, became interested in the international conferences. From the 1980s to the 1990s, the establishment of convention laws resulted in a convention boom. Each city had constructed facilities, established a convention bureau for designing a convention city, and designated as an international conference tourism city. However, the designation of convention cities and the increase of convention facilities have resulted in intensifying convention industry competition in the country. In the 2000s, the concept of convention has been expanded from international conferences to MICE, including exhibitions, trade fairs, and incentive tours. And the area of the convention industry has been expanding, too.