국제협회회의 시장의 경제적 규모 분석 및 국가간 비교 연구: ICCA 데이터를 중심으로

Abstract

The economic contribution of the MICE industry to the national economy has been widely recognized across the nations, and the majority of the leading MICE destinations have actively implemented a wide range of development strategies to reinforce the growth of the industry. However, the universal statistical system is currently absent due to the multi-faceted and infant nature of the industry. As a result, the industry suffers from the lack of sufficient data which is essential to accurately analyze the state and economic significance of the industry in order to establish effective development policies and regulations. International Congress and Convention Association (ICCA), one of the predominant and influential organizations in the international association meetings industry, has annually provided the industry statistics report since 1972, and it has recently published a special report titled “A modern history of international association meetings: 1963 – 2013”. The report consists of the statistical information on the industry for the last half century and is the first of its kind to provide such extensive data in an accumulative manner. Nonetheless, ICCA presents neither the year-by-year nor the country-by-country data on the report; therefore, the comparative analysis of the data based on the time and place cannot be carried out. This paper thus demonstrates the economic contribution of the international association meetings industry on a yearly basis from 2003 to 2012 through utilizing the ICCA statistics; it also compares the economic significance of the industry in the world’s top 10 and Asia’s top 5 nations during the aforementioned period to enable the policy makers and stakeholders to better understand the current state of the industry and gain a competitive edge in doing so.