지역간 컨벤션 유치 공정거래 개선방안

Abstract

In accordance with the recent trend to achieve a just society, the convention industry also seeks for fair trade in promotion among regions. The competition for convention promotion between countries and regions is getting severe. After most of major cities in Korea have constructed convention center, the intensity of convention promotion competition have been increased. There are always similar number of conferences in the world. As a convention center operator it is very difficult to lure a new event to their center or region. Therefore unfairly practiced trades sometimes occur in convention promotion. The purpose of this report was to delineate a variety of unfair trades in convention promotion and to suggest some polices to decrease such trade practices. This study searched the unfair convention promotion cases and surveyed the 10 convention promotion related professionals about unfair promotion situation. As a result there are two sides of view, if the host city attract a convention which already decide the venue, it can be unfair trade, but if the convention host just changed their mind to select a new city for an event, it is difficult to deal with unfair trade. With time the CVBs get network with other CVBs or cities, they interchange the information and try to remove unfair promotion case. CVBs was suggested to declare the fair trade in convention promotion officially and the convention related government officials are need to educate the effect of convention.