생성형 AI와의 창조적 협업을 통한 학부 번역 교육: 광고 카피 번역의 과정과 결과물 분석을 중심으로
Creative Collaboration with Generative AI in Undergraduate Translation Pedagogy: A Process- and Product-Oriented Analysis of Advertising Copy Translation
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This study explores how undergraduate translation students collaborate with generative AI in translating advertising texts and examines the educational potential of human-AI creative partnerships. Translation students worked with Microsoft Copilot to translate a UK magazine advertisement, producing AI-assisted drafts. They then reviewed these drafts and, if necessary, made revisions to finalize the translation. The analysis of AI-student interactions revealed several key insights. Students actively improved the translation by adjusting grammar, phrasing, and style, with particular attention to genre-specific features that made the translation more fitting for advertising. Additionally, students gave direct feedback to the AI, showcasing a proactive approach to shaping the translation’s direction. A comparison between AI-generated outputs and the final revisions revealed that most translations involved modifying the AI’s suggestions, underscoring the translators’ creative decision-making and emphasizing the role of human agency in the translation process. These findings highlight the potential of AI as a collaborative tool that encourages creative thinking and strengthens translation skills in educational contexts, while also illustrating the vital role of human creativity and initiative in the translation process.
Abstract
This study explores how undergraduate translation students collaborate with generative AI in translating advertising texts and examines the educational potential of human-AI creative partnerships. Translation students worked with Microsoft Copilot to translate a UK magazine advertisement, producing AI-assisted drafts. They then reviewed these drafts and, if necessary, made revisions to finalize the translation. The analysis of AI-student interactions revealed several key insights. Students actively improved the translation by adjusting grammar, phrasing, and style, with particular attention to genre-specific features that made the translation more fitting for advertising. Additionally, students gave direct feedback to the AI, showcasing a proactive approach to shaping the translation’s direction. A comparison between AI-generated outputs and the final revisions revealed that most translations involved modifying the AI’s suggestions, underscoring the translators’ creative decision-making and emphasizing the role of human agency in the translation process. These findings highlight the potential of AI as a collaborative tool that encourages creative thinking and strengthens translation skills in educational contexts, while also illustrating the vital role of human creativity and initiative in the translation process.