친환경 경영활동에 대한 최고경영진 지원과 환경성과: 혁신지향적 문화의 조절효과를 중심으로
Top Management Support for Eco-friendly Management Activities and Environmental Performance: Focusing on the Moderating Effect of Innovation-oriented Culture
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초록
연구목적: 오늘날의 기업은 사회적, 환경적인 문제를 포괄적으로 다뤄야하는 새로운 도전에 직면하고 있고, 기업이 환경적인 이슈를 다루는 방안 중에 하나로 다양한 친환경 경영활동을 도입하려고 노력하고 있다. 이런 상황 하에서 본 연구는 친환경 경영활동에 대한 최고경영진의 지원이 환경성과를 높이는지의 여부와 그 사이의 긍정적인 관계를 기업의 혁신지향적인 문화가 강화시키는지를 규명하는 것을 목적으로 한다. 논문구성/논리: 본 연구는 5개의 장으로 구성되어 있다. 1장 서론에서는 연구의 동기 및 목적에 대해서 설명하고, 2장에서는 기존 문헌의 검토를 통한 이론적인 논의를 토대로 본 논문의 연구 가설을 설정한다. 3장에서는 연구의 자료와 변수의 측정에 대한 내용을 전개한 후에, 4장에서 실증 분석한 연구 결과를 제시한다. 마지막으로 5장을 통해서 본 논문의 시사점과 한계점에 대해 논의하면서 논문을 끝맺는다. 결과: 가설검정을 위해 한국과 중국에 위치한 수출입 제조기업들을 대상으로 2014년 실시한 설문조사 결과로 확보된 총 628개의 관측치를 가지고 실증연구를 진행하였다. 검정 결과, 친환경 경영활동에 대한 최고경영진의 지원 수준이 높을수록 기업의 인식된 환경성과는 향상되었으며, 이 사이의 정(+)적인 관계는 기업의 혁신지향적인 문화 하에서 강화된다는 것을 밝혀내었다. 독창성/가치: 본 연구는 최고경영진 이론(upper echelon theory)을 사용하여 친환경 경영활동이 실제 성과로 이어지는데 있어서 그 중요성에도 불구하고 상대적으로 연구가 많이 되지 않았던 최고경영진의 영향을 밝혀내었으며, 기업문화의 경쟁가치모형(competing value framework, CVF)을 사용하여 구체적으로 어떠한 조건에서 친환경 경영활동에 대한 최고경영진의 지원과 기업의 환경성과 간의 긍정적인 관계가 더 강화될 수 있는지에 대한 논의를 통해 연구의 지평을 넓히고자 하였다.
Abstract
Purpose: Recently, companies have faced new challenges to deal with social and environmental issues comprehensively, and have tried to adopt various eco-friendly management activities as a way to cope with environmental issues. In this situation, the purpose of this study is to investigate whether the top management's support for eco-friendly management activities improves perceived environmental performance and whether the corporate innovation-oriented culture strengthens the positive relationship between them. Composition/Logic: This study consists of five chapters. Chapter 1, Introduction, explains the motivation and purpose of the study, and Chapter 2 establishes the research hypothesis of based on theoretical discussion through review of existing literature. Chapter 3 presents the sample, data, and variables measurement, and then presents the results of the empirical analysis in Chapter 4. Finally, Chapter 5 concludes the thesis by discussing the implications and limitations of this paper. Findings: Hypothesis testing was performed with 628 observations obtained through a survey of import and export manufacturers located in Korea and China in 2014. As a result of the analysis, it was found that the higher the level of top management's support for eco-friendly management activities, the better the perception of the company's environmental performance, and the positive relationship between them is strengthened under the innovation-oriented culture. Originality/Value: This study used the upper echelon theory to investigate the impact of top management, which has not been studied much, despite its importance in leading eco-friendly management activities to actual environmental performance. It also sought to expand the research horizon by discussing under what conditions the positive relationship between top management’s support for eco-friendly management activities and corporate environmental performance can be strengthened using the CVF (Competitive Value Framework) of corporate culture.
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