전략적지향성이 녹색경영성과에 미치는 영향에 관한 연구
A Study on the Effects on the Strategic Orientation for the Green Management Performance
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The purpose of this study is to present that the strategic orientation affects on the green management performance. In orderto carry out this research, the samples are reviewed and the ten hypotheses are verified reliably and appropriately. The resultsof the verification are summarized as follows: First, strategic directivity affects on the green management performance significantly. Second, two factors of the strategic directivity, customer orientation and technology orientation affect on the green performancerelatively high. Finally, the two elements of the strategic orientation, competitive orientation and technology orientation affecton the financial performance significantly. In conclusion, this study shows all of the factors of the strategic orientation affecton the green management. In order to get the effective green management, education programs should be conducted by socialsupport systems.
Abstract
The purpose of this study is to present that the strategic orientation affects on the green management performance. In orderto carry out this research, the samples are reviewed and the ten hypotheses are verified reliably and appropriately. The resultsof the verification are summarized as follows: First, strategic directivity affects on the green management performance significantly. Second, two factors of the strategic directivity, customer orientation and technology orientation affect on the green performancerelatively high. Finally, the two elements of the strategic orientation, competitive orientation and technology orientation affecton the financial performance significantly. In conclusion, this study shows all of the factors of the strategic orientation affecton the green management. In order to get the effective green management, education programs should be conducted by socialsupport systems.
참고문헌 (20)
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