경험 가치 기반 아트 콜라보레이션 예술 경험 프레임 워크구축에 관한 연구

Abstract

Background Recently, art collaboration activities have been actively carried out to create various values in people’s everyday lives. Also, at a time of a concept of user-centric has been widely spread to promote those values, it became necessary to develop a novel multidimensional analysis based on the experience value. Research of art collaboration which actively supports a satisfaction of diverse consumers’ needs, a profit earning of enterprises and a social and cultural communication of artists is being demanded. Methods In this study, artistic framework based on art experience considering interactions among artists, consumers and enterprises is proposed. This was established by exploring the E3 values which emphasis on experience value. Proposed art collaboration frame-work’s applicability is investigated by analyzing the successful art collaboration cases in the domain of food, clothing and shelter. Result To investigate the applicability of the framework, several art collaboration cases has been considered such as Louis Vuitton’s handbag, Absolut-vodka and Prada episcentre. The common experience values related to those cases are fun, happiness, freshness and novelty. On the other hand, in the case of Louis Vuitton’s handbag, the functional value of reliability and the extrinsic social ones of status, esteem and boast are reflected. In addition, in the cases of the Ablsolut- vodka and Prada Epicentre, the extrinsic values of connectedness between artists and consumers are particularly significant. Conclusion Therefore, the proposed framework is useful to articulate target values of art collaboration, and can be systematically used for the customization of art collaboration by reflecting specific values.