RFID 사용요인이 신뢰, 지각된 위험, 모바일RFID환경 하에서 사용의도에 미치는 영향 - 약국RFID 시스템을 중심으로 -
The Influence of RFID Use Factors on Trust, Perceived Risk, and Intention to Use in Mobile RFID Environment - Focusing on the RFID Systems of Pharmacies -
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study examined the influence of various factors of RFID use in mobile RFID environment, focusing on pharmacies’ RFID systems. The purpose of the study was to verify the possibility of a more widespread use of RFID and mobile RFID in medical industry by exploring what impact RIFD use factors have on the intention to use in RFID environment. The subjects were pharmacists who have their own pharmacies in Seoul and Gyeonggi Province. Of 400 questionnaires distributed to the respondents, 392 were used in the final analysis except 8 with insufficient answers. The empirical analysis results showed that perceived security, perceived cost, and social influence had significant impacts on trust, while social influence and perceived cost had significant impacts on perceived risk. Among RFID use factors, social influence, perceived security, and perceived risk had significant impacts on intention to use in mobile RFID environment. Trust and perceived cost did not have a significant impact. The summary of analysis results, implications, and limitations are presented in the conclusion.
Abstract
This study examined the influence of various factors of RFID use in mobile RFID environment, focusing on pharmacies’ RFID systems. The purpose of the study was to verify the possibility of a more widespread use of RFID and mobile RFID in medical industry by exploring what impact RIFD use factors have on the intention to use in RFID environment. The subjects were pharmacists who have their own pharmacies in Seoul and Gyeonggi Province. Of 400 questionnaires distributed to the respondents, 392 were used in the final analysis except 8 with insufficient answers. The empirical analysis results showed that perceived security, perceived cost, and social influence had significant impacts on trust, while social influence and perceived cost had significant impacts on perceived risk. Among RFID use factors, social influence, perceived security, and perceived risk had significant impacts on intention to use in mobile RFID environment. Trust and perceived cost did not have a significant impact. The summary of analysis results, implications, and limitations are presented in the conclusion.
참고문헌 (57)
- 김상현, "RFID(Radio Frequency Identification)기술 수용의도에 미치는 요소와 의사결정권자의 영향에 대한 실증연구", 경영연구, 23(3), pp.139~171 (2008), 한국산업경영학회
- 김호영, "모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구", Asia Pacific Journal of Information Systems, 12(3), pp.89~113 (2002), 한국경영정보학회
- 박철우, "모바일 뱅킹에서 인지된 신뢰가 수용 의도에 미치는 영향", 박사, 경영학, pp.2005
- 보건복지부, "올바른 의약품 전자태그(RFID) 적용 매뉴얼" (2011)
- 정석찬, "기업의 RFID 수용에 있어 신뢰와 위험의 영향에 관한 연구", Entrue Journal of Information Technology, 9(1), pp.61~76 (2010), 엘지씨엔에스
- 유현미, "유통업체와 제조업체에 대한 신뢰가 유통업체 브랜드의 구매의도에 미치는 영향에 관한 연구", 유통연구, 13(2), pp.97~123 (2008), 한국유통학회
- 이동만, "u-비즈니스를 위한 RFID시스템 도입에 관한 실증연구", 정보시스템연구, 15(4), pp.225~245 (2006), 한국정보시스템학회
- 이미숙, "신뢰가 RFID 기술수용에 미치는 영향에 관한 실증연구", 기술혁신연구, 16(1), pp.47~79 (2008), 기술경영경제학회
- 이재범, "기술혁신의 관점에서 RFID 도입 영향요인에 관한 연구", 한국경영과학회지, 31(2), pp.41~55 (2006), 한국경영과학회
- 이유정, "국내 제조기업의 RFID 도입에 영향을 미치는 요인에 대한 실증연구", 한국SCM학회 하계발표대회, pp.404~411 (2006)
- 임명환, "모바일 RFID 서비스 사용의도에 미치는 영향요인 분석, 대한산업공학회", 한국경영과학회 춘계공동학술대회 (2010)
- 임세헌, "RFID 위험요인에 대한 탐색적 연구", 물류학회지, 18(1), pp.5~31 (2008), 한국물류학회
- RFID 기반 의약품정보인프라센터 구축과 파급효과, "지성태", 건강보험심사평가원, ~ (2006)
- 모바일 및 차세대 RFID 기술 표준개발, "지식경제부", 한국과학기술원, ~ (2010)
- 지식경제부, "모바일 RFID 시대 열린다", 보도자료, ~ (2011)
- U-IT 신기술 확산사업, "지식경제부", ~ (2011)
- 한국유통물류진흥원, , RFID, 2006, ~
- Anderson, J. C., "Structural equation modeling in practice. A review and recommended two-step approach", Psychological Bulletin, 103(3), pp.411~423 (1988)
- Bagozzi, R. P., "On the evaluation of structural equation models", Journal of the Academy Marketing Science, 16(1), pp.74~94 (1988)
- Bhattacherjee, A., "Understanding Information System Continuance : An Expectation-Confirmation Model", MIS Quarterly, 25(3), pp.351~370 (2001)
- Bauer, R. A., "consumer behavior as risk taking", Dynamic Marketing for a Changing World, Proceedings of the 43rd Conference of the American Marketing Association, pp.389~398 (1960)
- Bhattacherjee, A., "Understanding Information System Continuance : An Expectation-Confirmation Model", MIS Quarterly, 25(3), pp.351~370 (2001)
- Bolton, R. N., "A Longitudinal Analysis of the Impact of Service Change on Customer Attitude", Journal of Marketing, 55, pp.1~9 (1991)
- Cox, D. F., "Perceived risk and consumer decision making-the case of telephone shopping", Journal of Market Research, 1, pp.32~39 (1964)
- Cunnigham, L. F., "Perceived Risk and e-Banking Service : An Analysis from the Perspective of the Consumer", Journal of Financial Services Marketing, 10(2), pp.165~178 (2005)
- Dowling, G. R., "model of perceived risk and intended risk-handling activity", Journal of Consumer Research, 21 (1994)
- Eldone. Y. Li., "Perceived Importance of Information System success Factors: A Meta Analysis of Group Difference", Information & Management, 32, pp.15~28 (1997)
- Everard, A., "How Presentation Flaws Affect Perceived Site Quality, Trust, and Intentions to Purchase from an On-Line Store", Journal of Management Information Systems, 22(3), pp.55~95 (2006)
- Gefen, D., "Trust and TAM in Online Shopping : An Integrated Model", MIS Quarterly, 27(1), pp.51~90 (2003)
- Gummerus, J., "Customerloyalty toM.aent-based Web sites : the case of an online health-care service", Journal of Services Marketing, 18(3), pp.175~186 (2004)
- Hossain M. M, "Consumer Acceptance of RFID Technology : An Exploratory Study", IEEE Transactions on Engineering Management, 55(2), pp.316~328 (2008)
- Kim, K, "Initial Trust, Perceived Risk and the Adoption of Internet Banking", Proceedings of the Twenty-first International Conference on Information Systems, pp.537~543 (2000)
- Kim. B., "User Behaviors Toward Mobile Data Services : The Role of Perceived Fee and Prior Experience", Expert Systems with Applications, 36(4), pp.8528~8536 (2009)
- Kumar, N., "The Power of Trust in Manufacturing Retailer Relationship", Harvard Business Review, 74 (1996)
- Kuo, Y. F., "Towards an Understanding of the benavioral Intention to use 3G Mobile Value-added Servies", Computers in Human Behavior, 25(1), pp.103~110 (2009)
- Loo, W. H., "Multipurpose Smartcard Application", Government Information Quarterly, 26(2), pp.358~367 (2009)
- Lu, J., "Personal Innovativeness, Social Influences and Adoption of Wireless Internet Services via Movile Technology", Journal of Strategic Information Systems, 14(3), pp.245~268 (2005)
- Luarn, P., "Toward an Understanding of the Benavioral Intention to Use Mogile Banking", Computer in Human Bebavior, 21(6), pp.873~891 (2005)
- Lui, H. K., "Integrating Trust and Risk Perceptions in Business-to-Consumer Electronic Commerce with the Technology Acceptance Model", European Conference on Information Systems(ECIS 2003) (2003)
- Mayer, R. C., "An integrative model of organizational trust", Academy of Management Review, 20, pp.709~734 (1995)
- Mcknight, D. H., "What Trust Means in e-Commerce Customer Relationships: and Inter disciplinary Conceptual Typology" (2002)
- Mitchell, V.W., "Risk perception and reduction in the purchase of consumer services", The service Industry Journal, 13(4), pp.179~200 (1993)
- Morgan, R. M., "The Commitment-Trust Theory of Relationship Marketing", Journal of Marketing, 58, pp.20~38 (1994)
- Moriones, A., "A Firm-Level Analysis of Differences between Adopters and Non-Adopters of ICT", Technovation, 27(6-7), pp.352~366 (2007)
- Palen, L., "Mobile Telephoney in a Connected Life", Connunications of the ACM, 45, pp.78~82 (2002)
- Pavlou, P. A, "Consumer Acceptance of Electronic Commerce : Integrating Trust and Risk with the Technology Acceptance Model", International Journal of Electronic Commerce, 7(3), pp.101~134 (2003)
- Schmidt, R., "Identifying Software Project Risks : An International Delphi Study", Journal of Management Information Systems, 17(4), pp.5~36 (2001)
- Seddon, P., "A Respecification and Extension of the Delone and Mclean of OS Success", Information Systens Research, 8(3), pp.240~253 (1997)
- Sharma, A., "Strategic, Institutional and Radicalness Factors in the Evaluation, Adoption and Early Integration of RFID: An Emporacal Investigation of Current and Future Adopters", 박사, pp.2007
- Sharma, A., "Drivers and Rationales in RFID Adoption and Post Adoption Integration: An Integrative Perspective on IOS Adoption", SIGADIT(DIGT) Workshop, pp.1~22 (2005)
- Shin, D. H., "Towards an Understanding of the Consumer Acceptance of Mobile Wallet", Computer in Human Behavior, 25(6), pp.1343~1354 (2009)
- Tan, S., "Strategies for Reducing Consumer's Risk Aversion in Internet Shopping", Journal of Consumer Marketing, 16(2), pp.163~180 (1999)
- Teng, W., "Exploring the Mass Adoption of Third-Generation(3G) Mobile Phones in Taiwan", Telecommunications Policy, 33(10-11), pp.628~641 (2009)
- "Managing Risk Perceptions of RFID, Auto-ID Labs White Pater WP-BIZAPP-031, Auto-ID Lab St Gallen, Sxitzerland" (2006)[URL]
- Woodruff, R. B., "Customer Value : The Nest Source for Competitive Edge", Journal of the Academy of Marketing Science, 25(2), pp.139~153 (1997)
- Wu, J. H., "What Drives Mobile Commerce ? : An Empirical Evaluation of the Revised Technology Aceptance Model", Information & Management, 42(5), pp.719~729 (2005)
- Zeithaml, V. A., "The Behavioral Consequence of Service Quality", Journal of Marketing, 60(4), pp.31~46 (1996)
