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다국적기업 R＆D랩의 중국진출동기가 경영성과에 미치는 영향

The Influences of Multinational R&D Labs' Motives of Chinese Market Entry on Their Business Performances

김성|조대우
중국연구센터 (China Research Center)|2010.08|중국과 중국학 (China and Sinology)|제12권 |pp. 1-35|DOI 10.17935/Chinan.2010.12..1

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다국적기업경영성과business performance해외진출동기R&D랩multinational R&D Lab'smotives of overseas market entry

초록

The continued growth of the Chinese economy accompanied with the expansion of the international investment in China has led to an increase in foreign research and development (R&D) activities in the country. Recently, the MNCs' investment structure in China has changed and the R&D lab increases rapidly, which show the new characteristics of the MNCs investment in China. Now that this study aimed at exploring the primary motivations in the behavior of MNCs’ setting up R&D Labs in China, four main subjective motivations were founded: manufacture sustain and product improvement in local markets, acquisition and utilization of elitist and science & technology resource, absolute advantage in market competition, and beneficial environment in China. The market index and the organization index were used to measure the Business Performance index in R&D labs. In the end, we draw the conclusion that any MNC in China is obliged to well learn about Chinese markets in advance, acquire the information on Chinese markets and customers, yield the products suitable for Chinese markets and customers, which can lead to better market performances.

Abstract

The continued growth of the Chinese economy accompanied with the expansion of the international investment in China has led to an increase in foreign research and development (R&D) activities in the country. Recently, the MNCs' investment structure in China has changed and the R&D lab increases rapidly, which show the new characteristics of the MNCs investment in China. Now that this study aimed at exploring the primary motivations in the behavior of MNCs’ setting up R&D Labs in China, four main subjective motivations were founded: manufacture sustain and product improvement in local markets, acquisition and utilization of elitist and science & technology resource, absolute advantage in market competition, and beneficial environment in China. The market index and the organization index were used to measure the Business Performance index in R&D labs. In the end, we draw the conclusion that any MNC in China is obliged to well learn about Chinese markets in advance, acquire the information on Chinese markets and customers, yield the products suitable for Chinese markets and customers, which can lead to better market performances.

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