호텔기업의 객실, 식음료, 부대시설 업장의 친환경속성이 브랜드 충성도에 미치는 영향
Effects of Eco-environmental Attributes of Hotel Rooms, Food & Beverage, and Public Sector on Hotel Brand Loyalty
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The purpose of this study was to find out the effects of eco-environmental attributes of hotel rooms, food & beverage, and public sector on hotel brand loyalty. Factor analysis and regression analysis were used. The results of the study can be summarized as follows. First, eco-environmental attributes’ factors of hotel rooms had significant effects on the hotel brand loyalty in eco-friendly saving system, eco-friendly room management, and appropriate temperature. Second, eco-environmental attributes’ factors of food & beverage had a significant effect on the hotel brand loyalty in creating eco-friendly food & beverage environment, eco-friendly food management, and utilizing eco-friendly food & beverage equipment. Third, eco-environmental attributes’ factors of lobby and public sector had significant effects on the hotel brand loyalty in eco-friendly management of lobby and public sector and in eco-friendly management of fitness center and sauna.
Abstract
The purpose of this study was to find out the effects of eco-environmental attributes of hotel rooms, food & beverage, and public sector on hotel brand loyalty. Factor analysis and regression analysis were used. The results of the study can be summarized as follows. First, eco-environmental attributes’ factors of hotel rooms had significant effects on the hotel brand loyalty in eco-friendly saving system, eco-friendly room management, and appropriate temperature. Second, eco-environmental attributes’ factors of food & beverage had a significant effect on the hotel brand loyalty in creating eco-friendly food & beverage environment, eco-friendly food management, and utilizing eco-friendly food & beverage equipment. Third, eco-environmental attributes’ factors of lobby and public sector had significant effects on the hotel brand loyalty in eco-friendly management of lobby and public sector and in eco-friendly management of fitness center and sauna.
참고문헌 (38)
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