MICE 기업의 자원기반영향력과 시장지배강도가 기업성과에 미치는 구조연구
Structural Analysis of the Influence of Market Imperative and Resource-based Advantages on Corporate Results in MICE Industry
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The purpose of this study is to look into the elements of comparative advantage for corporations in the MICE industry, an industry that is gaining attention as the main creative industry that combines new ideas to the existing manufacturing, service, and entertainment industries. To discern the very elements of comparative advantage for the firms, this study examines the influence structure among market imperative advantage, resource-based advantage, and corporate performance. Statistical analysis results showed that among the variables of resource-based advantage, social capital had a significant and positive effect on knowledge management and directly increased corporate profits. Knowledge management, in turn, reinforced market imperative advantage and contributed to better market results. Market imperative advantage, which is strengthened by knowledge management, ultimately contributed to corporate marketability and profitability.
Abstract
The purpose of this study is to look into the elements of comparative advantage for corporations in the MICE industry, an industry that is gaining attention as the main creative industry that combines new ideas to the existing manufacturing, service, and entertainment industries. To discern the very elements of comparative advantage for the firms, this study examines the influence structure among market imperative advantage, resource-based advantage, and corporate performance. Statistical analysis results showed that among the variables of resource-based advantage, social capital had a significant and positive effect on knowledge management and directly increased corporate profits. Knowledge management, in turn, reinforced market imperative advantage and contributed to better market results. Market imperative advantage, which is strengthened by knowledge management, ultimately contributed to corporate marketability and profitability.
참고문헌 (43)
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