SNS공동체의 관계지향활동이 관계가치, 몰입 및 애호도에 미치는 영향에 관한 연구 -MICE산업을 중심으로-
The Effects of SNS community relationship-oriented activity relationship values, commitment and Loyalty
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This study by the relationship between service-oriented SNS organizing knowledge dissemination, interactive way, providing the core service performance, is classified as a contribution to the organization were analyzed. These sub-factors, the relationship between SNS service users value and impact of relationship commitment and relationship impact of relationship commitment is worth, relationships, values and commitment for the impact of loyalty were studied. The structural relationship between these factors and to study integrated the vast departed. By SNS services related to the value of relationship-oriented, relationship commitment, and loyalty to verify the impact of the relationship by the relationship between SNS service-oriented activities (organizational knowledge dissemination, interactive way, providing core services, and the organization is contributing) and the value of the relationship understand the importance and the concept was And relationship commitment, and loyalty through previous research related to the concept was established. In addition, the relationship between exogenous variables value relationship-oriented activities, relationships, commitment, and loyalty that each affects the relationship was investigated. Impact of these variables on the relationship between hypothesis testing and model analysis has been applied to the appropriate.
Abstract
This study by the relationship between service-oriented SNS organizing knowledge dissemination, interactive way, providing the core service performance, is classified as a contribution to the organization were analyzed. These sub-factors, the relationship between SNS service users value and impact of relationship commitment and relationship impact of relationship commitment is worth, relationships, values and commitment for the impact of loyalty were studied. The structural relationship between these factors and to study integrated the vast departed. By SNS services related to the value of relationship-oriented, relationship commitment, and loyalty to verify the impact of the relationship by the relationship between SNS service-oriented activities (organizational knowledge dissemination, interactive way, providing core services, and the organization is contributing) and the value of the relationship understand the importance and the concept was And relationship commitment, and loyalty through previous research related to the concept was established. In addition, the relationship between exogenous variables value relationship-oriented activities, relationships, commitment, and loyalty that each affects the relationship was investigated. Impact of these variables on the relationship between hypothesis testing and model analysis has been applied to the appropriate.
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