The impact of interactive media on outbound tourism destination: Results of a survey from Chinese young tourists in Jeju
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There are many investigations about the impact of interactive media on communication, entertainment, and formal education. But, it is hardly to find out the researches about the interactive media in tourism areas. This paper aims to investigate the impact of interactive media on the tourism destination. In this paper, using data obtained in standard questionnaires, Firstly, indicated the demographic characteristic of respondents, and the impressive things impact by interactive media on respondents, also the features in time using level of interactive medias. Then, stated the influence on the frequency of contact with the information from interactive media relevant to Korea and Jeju in 7-point likert scale. At last, through analysis of variance (ANOVA) method, confirming the relationship between different income groups and the frequency of contact with the information from interactive media
Abstract
There are many investigations about the impact of interactive media on communication, entertainment, and formal education. But, it is hardly to find out the researches about the interactive media in tourism areas. This paper aims to investigate the impact of interactive media on the tourism destination. In this paper, using data obtained in standard questionnaires, Firstly, indicated the demographic characteristic of respondents, and the impressive things impact by interactive media on respondents, also the features in time using level of interactive medias. Then, stated the influence on the frequency of contact with the information from interactive media relevant to Korea and Jeju in 7-point likert scale. At last, through analysis of variance (ANOVA) method, confirming the relationship between different income groups and the frequency of contact with the information from interactive media
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