자국의 기후변화 인식이 관광객의 경험의 질, 지각된 가치, 만족 및 행동의도에 미치는 영향 탐색
Exploratory Study on Relationships between Visitors' Perception of Climate Change in Origin, Experiential Quality, Perceived Value, Satisfaction and Behavioral Intention
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참고문헌
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초록
본 연구는 자국의 기후변화 인식과 관광 경험의 질, 가치, 만족, 행동의도 간의 영향관계를 검증하여 기후변화가 관광객에게 미치는 직․간접적인 효과를 살펴보고 시사점을 제시하고자 설계되었다. 제주 세계자연유산 방문객을 대상으로 실시한 설문을 바탕으로 분석한 결과 관광 경험의 질과 지각된 가치는 관광만족에 유의한 영향을 주는 것으로 나타났으며 관광만족은 행동의도에 유의한 영향을 보였다. 한편, 자국의 기후변화 인식은 경험의 질에는 유의하지 않지만, 관광만족에는 유의한 것으로 나타났다. 더불어 만족과 행동의도에 대한 간접효과 및 총효과의 유의성도 살펴보았으며 이러한 분석결과를 바탕으로 시사점을 제시하였다.
Abstract
The purpose of this study is to evaluate the effects of visitors' perception on climate change in origin on experiential quality, perceived value, satisfaction and behavioral intention. Most important findings of this study is visitors' perception on climate change in origin has significant direct effect on satisfaction. Additionally indirect and total effects on satisfaction and behavioral intention are examined, and implications are also suggested.
참고문헌 (44)
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