취향의 번식장: 생산적 글쓰기 공간으로서의 AO3(archiveofourown.org) 분석

Abstract

The purpose of this article is to present fan works as a specific example of productive writing by analyzing AO3 (archiveofourown.org), the world's largest fan fiction site. This agenda originated from the critical awareness that the capitalist cultural industry is hardly productive. In cultural industries, a few texts monopolize the market and eliminate less outstanding or innovative competitors. This is an example of the ‘slaughterhouse of literature’ that Franco Moretti spoke of. However, fan work as an example of participatory culture, exist as an opened and alternate network. Fan work is a form that is open to modification by others, and demonstrates a different level of productivity than products of capitalist market. The theme of this article is expressed through two detailed goals. First, this article examines the specific aspects in which AO3 produces texts. This is revealed in the process of reviewing the fan fiction of Squid Game. We looked at how the narrative of Squid Game was reconstructed by the convention of fan fiction existing on AO3, and how elements of Squid Game transformed texts from other fandom. By doing so, it was confirmed that AO3 is functioning as a space for transplanting different text traits to other species and further calling out their numbers. Second, this article highlights that AO3 is a space of transnational networks. It is reavealed through reviewing the crossover secondary work of Squid Game. The crossover of Squid Game was done along with texts including video games such as <Genshin Impact> and <Minecraft>, the <Harry Potter> franchise, and Japanese comics. At this time, AO3 functioned as a network connecting heterogeneous subcultural groups with almost no contact points. Here, the Internet is discovered as an spartial condition in which a horizontal fandom network could be created. To summarize, while the cultural industry market is a space where a few ‘bestsellers’ and ‘blockbusters’ exert centralized power, AO3 is a more horizontal and open network. At this time, fan-created sites, including AO3, exemplify a model of an alternative and counter cultural space to the cultural industry. Here, rather than a space where a few texts dictate, it shows a model of a new space of productivity where various texts can thrive together.