新闻资讯短视频平台的运营模式研究-以“梨视频APP”为例
Research on Operation Mode of short Video platform for News Information -Take “Pear Video” as an example-
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
移动互联网的迅速发展, 使得媒体环境发生了深刻的变革, 用户接受新闻资讯的习惯从一开始的文字到现在的短视频阅读,新闻资讯短视频的出现成为新闻媒体行业的利器｡ 本文以“梨视频”为例, 对梨视频的运营模式的内容特征､ 用户黏性､ 品牌推广等方面进行研究, 同时对目前“梨视频APP”运营中呈现的优劣势进行分析总结, 以期对新闻资讯短视频平台未来的发展提出相应的建议｡
Abstract
With the rapid development of mobile Internet, the media environment has undergone profound changes. Users' habit of receiving news and information has changed from the initial text to the current short video reading. The emergence of short video news and information has become a sharp weapon in the news media industry. Under the background of "Internet +" and "Artificial Intelligence +", users' consumption habits and news production models will also change greatly. Therefore, it is urgent to further explore the development of news-information short video platforms and explore more optimized development strategies. Firstly, this paper makes an analysis of the current situation of the whole news and information short video platform. Secondly, taking "Pear Video" as an example, this paper studies the content characteristics, user stickiness, brand positioning, profit-making mode of its operation mode, at the same time, it analyzes and summarizes the difficulties faced in the current operation of "Pear Video" and the advantages and disadvantages presented. Finally, the short video platform for news information should insist on content as the king, introduce advanced technology and original content; strengthen brand marketing, improve its own platform construction; find a profit model suitable for the platform itself, improve business transformation, expand revenue in other fields; improve copyright protection, Identify the issue of copyright ownership; actively cooperate with traditional media to achieve complementary recommendations.
참고문헌 (15)
- 董兰兰, "资讯端视频的内容生产策略-基于对“梨视频”发布的热门资讯短视频的分析", 新闻研究导刊, 8(2), pp.38~40 (2017)
- 范宇航, "社交时代资讯短视频的发展现状及问题-以梨视频为例", 新闻传播, 13, pp.13~14 (2017)
- 何国胜, "从梨视频看移动短视频内容转变方向-从娱乐到资讯", 新闻研究导刊, 14, pp.32~33 (2017)
- 黄伟迪, "新媒体内容生产的社会嵌入-以梨视频“拍客”为例", 新闻记者, 09, pp.15~21 (2017)
- 李芸, "资讯类短视频的内容特征与传播策略-以“梨视频”排行榜为例", 西部广播电视, 18, pp.75~76 (2017)
- 刘艳凤, "梨视频如何做“下个世纪的产品”", 传媒观察, 08, pp.11~13 (2017)
- 栾萌飞, "基于5W模式的短视频新闻传播特征研究-以梨视频为例", 新闻研究导刊, 7(24), pp.40~ (2016)
- 贾瑞, "移动短视频新闻应用与实践研究", pp.2017
- 翟晓林, "移动互联时代如何用好短视频与网络视频直播-以长江日报的实践为例", 新闻前哨, 11, pp.54~55 (2017)
- 申亚欣, "融媒体时代时政新闻如何“破局”", 青年记者, 10, pp.39~40 (2017)
- 田月红, "梨视频内容生产的现状､ 问题与改进策略", 传媒, 5, pp.65~67 (2018)
- 夏永芳, "移动互联时代短视频现状及发展趋势研究", 新媒体研究, 3(12), pp.110~111 (2017)
- 张艳婷, "从papi酱走红看UGC短视频的现状以及发展趋势", 新闻研究导刊, 7(10), pp.353~353 (2016)
- Vandersmissen B, "The rise of mobile and social short-form video: An in-depth measurement study of Vine", The Workshop on Social Multimedia & Storytelling, pp.1~10 (2014)
- Yang X F, "Efficient Short Video Repeat Identification With Application to News Video Structure Analysis", IEEE Transactions on Multimedia, 9(3), pp.600~609 (2007)