서남해 해양영웅 캐릭터 및 문화관광상품 개발

Abstract

This study analyzed the development and the utilization of local culture & tourism products by developing marine hero characters and character products. As the materials for the development of marine culture contents in the southern and western sea of Korea, the figures in the history, war, legend, and fable are characterized. As the representative marine heroes of the southern and western sea, six figures of Yi Sun-Sin, ChangPoGo, Wang Geon, Neung Chang, Bae Joong-son, and Ma'am Bbong were developed as the 2D․SD․3D characters. In addition, based on SD․3D characters, figures and character coin banks were developed through the examination of historic data, portraits of the deceased, studies, traditional paintings and writings, and data of excavated remains and experts’ advices. The promotion including online and offline exhibitions of character products and online sales was carried out. Marine hero characters can be expanded to various types of contents such as the games, mobile contents, fancy products, and festivals through the OSMU strategy. Therefore, this study aims to develop the representative culture & tourism products of the southern and western sea of Korea and suggest the utilization methods of various kinds of contents by developing creating marine hero characters.