해양영웅을 소재로 한 테마파크 개발 사례연구

Abstract

A key engine for the growth of the culture industry can be found at the development of specialized strategic products. For Korea’s southwestern coastal area, where Mokpo takes a central position, the possibility of such products may be found from culture-related islands and their marine resources. Among the many candidates, the theme of ocean heroes may be the most powerful asset to increase its cultural competitiveness via its potential for global recognition. In this thesis, I have tried to find new possibilities for the area’s specialized strategic industry by focusing on the Ocean’s Worldwide Heroes Park, an amusement park planned from such a viewpoint. Planned according to the necessity to promote public awareness of the value of ocean, the Ocean’s Worldwide Heroes Park aims to raise a “global workforce” through the discovery of the latent maritime assets in Korea and achieve commercial success as a theme park. What is noteworthy regarding the plan is that the world’s ocean heroes are divided into three categories: (a) the heroes who pioneered the world oceans, (b) the heroes who guarded the oceans during the wars, and (c) the heroes in history and folk tales. Also, the park is divided into six zones each of which offers an opportunity to experience an encounter with ocean heroes of the world. As for the exhibitions and productions, content and stories are regarded as more important than other elements, and ‘imagineering’ more essential than engineering. Considering that the development of content is a crucial factor for the success of the park, I concluded that even the first step of planning should progress side by side with the effort to develop visual content and characters. The development of content focused on the world’s ocean heroes and the local culture of the Korea’s southwestern region could lead to the birth of creative and globally competitive cultural products.