醫療廣告制度의 改善方案에 관한 硏究

Abstract

Since the establishment of the Medical Services Act, issues regarding the regulation on Medical Advertisements have been continuously raised. The Medical Services Act(Act No. 8559, 2007. 7. 27) has widened the range of acceptability of Medical Advertisements by adopting a Negative system. To prevent possible harm to the public that the widening of the acceptability range may cause, the Preview system of Medical Advertisement was added. The Preview of Medical Advertisements allows the minister of Health and Welfare`s to assess and evaluate the content and method of medical advertisements produced by medical corporations, institutions, or practitioners etc. Moreover the Medical Services Act adopted the Evaluation of New Health Technologies in order to protect the public`s Right to Health by ensuring fairness and objectivity in the evaluation of new health technologies` safety and validity, as well as to promote new health technologies. The Evaluation of New Health Technologies is a system the approves new medical technology, after an assessment by the New Health Technology Evaluation Committee. This article analyses the present status and problems of the Medical Advertisement system, under the Medical Services Act that came into effect in April 2007, and to make improvements. This article attempts to analyze, i) the type of regulations on medical advertisement, ii) the subject of medical advertisements, iii) prohibited medical advertisements and its related problems, iv) and to propose alternative plan after a detailed analysis of the Preview system of Medical Advertisement, the Evaluation system of New Health Technologies, which has been newly adopted in the Medical Advertisement related system.