국내 해양관광 체험요소가 장소애착, 재방문의도에 미치는 영향에 관한 연구: 체험경제이론(4Es)을 중심으로
A Study on the Effect of Domestic Marine Tourism Experience: Factors on place attachment and revisit intention
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
This study aims to examine the relationship between domestic marine tourism experience factors (4Es) on place attachment and revisit intention. In order to study domestic marine tourism, which has recently increased demand, this study attempted to establish a theory on marine tourism based on prior research at home and abroad. As a demonstration study, visitors who have experienced marine tourism experience tried to derive academic and practical implications through research on the influence of marine tourism experience elements, attachment to places, and intention to visit again. In order to achieve the purpose of this study, we conducted a demonstration survey using Google Online Questionnaire. A preliminary survey was conducted for half a month from early August 2022, and 270 questionnaires were distributed to tourists who visited domestic marine tourist attractions for about a month from early September to mid-October 2022, and 265 valid questionnaires were used for analysis. To this end, this study tried to provide useful information to research fields related to marine tourism experience elements. In terms of practicality, tried to draw suggestions that can efficiently contribute to tourists experiencing the experience through activation of marine tourism.
Abstract
This study aims to examine the relationship between domestic marine tourism experience factors (4Es) on place attachment and revisit intention. In order to study domestic marine tourism, which has recently increased demand, this study attempted to establish a theory on marine tourism based on prior research at home and abroad. As a demonstration study, visitors who have experienced marine tourism experience tried to derive academic and practical implications through research on the influence of marine tourism experience elements, attachment to places, and intention to visit again. In order to achieve the purpose of this study, we conducted a demonstration survey using Google Online Questionnaire. A preliminary survey was conducted for half a month from early August 2022, and 270 questionnaires were distributed to tourists who visited domestic marine tourist attractions for about a month from early September to mid-October 2022, and 265 valid questionnaires were used for analysis. To this end, this study tried to provide useful information to research fields related to marine tourism experience elements. In terms of practicality, tried to draw suggestions that can efficiently contribute to tourists experiencing the experience through activation of marine tourism.
참고문헌 (48)
- 권순미, "고택체험 프로그램 속성이 기억남음, 장소애착 및 행동의도에 미치는 영향", 박사, pp.2021
- 김기병, "확장된 체험요인(accommodation experiencescape)이 게스트하우스에 대한 기억, 장소애착과 행동의도에 미치는 영향", 관광연구, 34(1), pp.117~136 (2019), 대한관광경영학회
- 김성우, "해양관광 참여의도 영향요인 구조 분석 연구 : 확장된 목표지향적 행동모델을 중심으로", 박사, pp.2017
- 김수지, "체험경제(4Es)이론을 적용한 한국관광 체험이 지각된 가치와 만족도 및 행동의도에 미치는 영향: 방한 중국인 관광객을 중심으로", 호텔관광연구, 17(1), pp.1~19 (2015), 한국호텔관광학회
- 김윤경, "해양관광 참가자의 체험요인, 체험만족 및 행동의도의 영향에 관한 연구", 관광레저연구, 31(1), pp.75~91 (2019), (사)한국관광레저학회
- 박청인, "국립공원 취락지구 주민의 귀속감이 공원관리에 미치는 영향의 탐색적 연구-계룡산국립공원 취락지구의 사례연구", 국토계획, 35(4), pp.255~269 (2000)
- 오수정, "체험마케팅의 표현특성요소를 적용한 패션매장 실내공간계획", 석사, 실내설계, pp.2011
- 유천, "해양 레저 스포츠 참여동기 유형에 따른 레저스포츠웨어의 소비자 요구 차이와 의류개발 시사점 연구", 한국컴퓨터정보학회논문지, 27(12), pp.239~249 (2022), 한국컴퓨터정보학회[DOI]
- 윤규미, "항공 Self Service Technology가 이용자와 비이용자 행동의도에 미치는 영향:기술수용모형을 중심으로", 박사, pp.2019
- 윤유식, "지역주민의 장소애착심에 따른 관광지 평가에 관한 연구", 호텔리조트연구, 4(2), pp.511~525 (2005)
- 이은미, "관광목적지 이미지와 관광동기가 관광객만족 및 행동의도에 미치는 영향 : 영화 '태극기 휘날리며' 합천 촬영지를 중심으로", 석사, 관광경영학, pp.2005
- 이의희, "제주도 방문 해양관광객의 중요도-만족도(IPA)에 관한 연구", 제주관광학회, 20(1), pp.189~211 (2011)
- 장대련, "체험마케팅의 허와 실", 아시아마케팅저널, 8(2), pp.93~99 (2006), 한국마케팅학회
- 전동환, "해양관광 중요도의 만족과 추천의도에 미치는 영향 －필리핀 방문 한국인 관광객 사례를 중심으로－", 관광연구저널, 23(1), pp.129~144 (2009), 한국관광연구학회
- 정균영, "젠트리피케이션 관광지 선택속성, 장소애착, 관광태도와의 영향관계", 박사, pp.2020
- 정석순, "전시 체험요소(4Es)와 여가만족과의 관계연구- 트릭아트 전시장을 방문한 주부들을 대상으로", 이벤트컨벤션연구, 9(1), pp.75~90 (2013), 사단법인 한국비즈니스이벤트컨벤션학회
- 하경희, "빅데이터 분석을 활용한 해양관광 트렌드 분석: 코로나19 이후 해양관광정책을 중심으로", 해양관광학연구, 14(1), pp.9~30 (2021), 한국해양관광학회[DOI]
- "한국관광공사" (2021)[URL]
- "한국관광데이터랩" (2021)[URL]
- 한숙영, "Pine과 Gilmore의 체험영역 모델에 관한 검증 :한산모시축제 체험활동 참가자 만족을 중심으로", 관광학연구, 29(2), pp.131~148 (2005), 한국관광학회
- Ajzen, Icek, "The Theory of Planned Behavior", Organizational Behavior and Human Decision Processes, 50(2), pp.179~211 (1991)
- Ali, F., "Memorable customer experience: Examining the effects of customers experience on memories and loyalty in Malaysian resort hotels", Procedia-Social and Behavioral Sciences, 144, pp.273~279 (2014)
- Ayob, N., "A measurement model of visitor's event experience within festivals and special events", Proceeding of the 5th International Conference of the Asian Academy of Applied Business, pp.1~10 (2011)
- Birur, S., "Turnover intentions among repatriated employees in an emerging economy: the Indian experience", The International journal of human resource management, 24(19), pp.3667~3680 (2013)
- Brady M. K, "Managing behavioral intentions indiverse cultural environments : an investigation of service quality, service value, and satisfaction for american and ecuadorian fast-food customers", Journal of internaional management, 7(2), pp.129~149 (2001)
- Cronin, J. J. Jr., "Measuring service quality : A reexamination and extension", The Journal of Marketing, 56(3), pp.55~68 (1992)
- Dwyer, L., "Emerging ocean industries : Implications for sustainable tourism development", Tourism in Marine Environments, 13(1), pp.25~40 (2018)
- George, B. P., "Past Visits and the Intention to Revisit a Destination : Place attachment as the mediator and novelty seeking as the moderator", Journal of tourism studies, 15(2), pp.51~66 (2004)
- Graham Browm, "Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics", Tourism Management, 55, pp.160~172 (2016)
- Halpenny, E. A., "Environmental behaviour, place attachment and park visitation : A case study of visitors to Point Pelee National Park", pp.2006
- Hosany, A., "Dimensions of cruisers' experiences, satisfaction, and intention to recommend", Journal of Travel Research, 49(3), pp.351~364 (2014)
- Hummon, D. M., "Community attachment: local sentiment and sense of place" (1992), Plenum Press
- Kasarda, J. D., "Community attachment in mass society", American Sociological Review, 39 (1974)
- Kotler, P., "Marketing Management : Analysis, Planing, Implementation, and Control" (1994), Prentice-Hall
- Lai, Ivan Ka Wai, "The effects tourists’ destination culinary experience on electronic word-of-mouth generation intention : the experience economy theory", Asia Pacific Journal of Tourism Research, APJ, 26(3), pp.231~244 (2021)
- Lewicka, M., "Place attachment : How far have we come in the last 40 years?", Journal of Environmental Psychology, 31(3), pp.207~230 (2011)
- McIntosh, A. J., "Affirming authenticity : Consuming cultural heritage", Annals of Tourism Research, 26(3), pp.589~612 (1999)
- Oh H., "Measuring Experience Economy Concepts: Tourism Applications", Journal of Travel Research, 46(2), pp.119~132 (2007)
- Oliver, R.L., "Satisfication : A Behavioral Perspective on the Consumer" (2014), McGraw-Hill, International Editions
- Oliver, "Measurement and Evaluation of Satisfaction Processes in Retail Settings,", Journal of Retailing, pp.25~48 (1981)
- Pine B. J., "Welcome to the experience economy", Harvard Business Review, 76(4), pp.97~105 (1998)
- Pine, B. J.Ⅱ, "The Experience Economy: : Work is Theatre & Every Business a Stage" (1999), Harvard Business Press
- Prayag, G., "Antecedents of tourist loyalty to mauritius : The role and influence of destination image, place attachment, personal involvement, and satisfaction", Journal of Travel Research, 51(3), pp.342~356 (2012)
- Rust, R. T., "Customer Satisfaction, Customer Retention, and Market Share", Journal of Retailing, 69(2), pp.193~215 (1993)
- Schmitt, B. H., "Experiential marketing: How to get costumers to sense, feel, think, act, relate to your company and brands", pp.53~67 (1999), The Free Press
- Shang, W., "Examining structural relationships among brandexperience, existential authenticity, and place attachment in slow tourism destinations", Sustainability, 12(7) (2020)
- Williams, D., "The measurement of place attachment : Validity and generalizability of a psychometric approach", Forest Science, 49(6), pp.830~840 (2003)
- Williams, D. R., "Beyond the commodity metaphor : Examining emotional and symbolic attachment to place", Leisure Sciences, 14(1), pp.29~46 (1992)