한국 연예매니지먼트사의 구조적 특성과 의사결정구조에 관한 연구: CEO 및 전문가 릴레이인터뷰를 중심으로

Abstract

This study attempts to describe 1) the overall characteristics of the organizational structure of entertainment management companies, to identify 2) the inherent causes of the problems in the decision making process within the current entertainment management industry, and to suggest 3) the solutions to enhance the industrialization of the entertainment management, in order to understand the Korean entertainment management industry as one of emerging primary players in entertainment business, which primarily consists of TV stations, production studios, and entertainers. This study found that the entertainment management’growth into a decent industry is impeded by the internal conflicts. The relay interview method was used to interview entertainment companies’CEOs, staffs in charge, former employees and other several experts. This study concluded that the lack of business model, the myth of quantitative growth, and the lack of the evaluation system of false business practices were the primary problems in the current industry. Finally, it is necessary to introduce some legal system for fair contracts, to obtain specific expertise for better service, and to establish the transparency in overall capital flow. More importantly, the change of TV station side is inevitable in order to achieve the changes in media production environment as a whole.