DMB의 콘텐츠 비즈니스 전략

Abstract

This paper examines how the service operator map out the successful contents strategy of DMB(Digital Multimedia Broadcasting). DMB, as first convergence media between broadcasting and telecommunications, not only creates the new broadcasting market but also gives rise to complications with the present terrestrial broadcasting operator. It is very important to air quality content to the subscribers and secure the profitability of service operator in the early stage of DMB. Through retransmitting over-the-air TV programs but also airing program taking into account DMB’s characteristics and viewer’s needs, DMB can differentiate present broadcasting program such as terrestrial and cable TV. DMB service operator should focus the target market that is 20~30 aged consumers in the office going and coming hour. The over-the-air drama, sports and music, including customized content as well as that that induces the participation of consumers will become killer content. The DMB service operator support the mobile contents provider as well as the terrestrial production company, and needs to make production of DMB content considering one-source multi-use in the planning stage of program production.