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제17대 대통령선거 기간에 선거보도 이용 동기가 유권자의 정치행태에 미치는 영향에 관한 연구: 정치 정보 효능감, 공중의 분위기 및 투표행위 중심으로

A Study of Election Campaign News’use Motive Affects in Political Behavior in 2007 Presidential Election: Focusing on the Political Information Efficacy, Public Mood, and Voting Behavior

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주제분류신문방송학

초록

본 연구는 제17대 대통령선거 기간에 TV선거보도 이용동기가 공중의 분위기와 정 치 정보효능감 및 정치결정과정(투표행위)에 미치는 영향에 관한 연구이다. 연구결과를 정리하면, 우선 선거보도 이용동기 유형은‘후보자∙선거관련 정보 추구동기’, ‘선거보도 재미∙흥미 추구동기’, ‘시간보내기 추구동기’, ‘보도공정성 추구동기’, ‘선거관련 소재 추구동기’,‘ 준사회적 상호작용 추구동기’,‘ TV토론/투표결정 추구 동기’, ‘선거관련 참여추구동기’등으로 나타났다. 다음으로 선거보도 이용동기가 공중의 분위기∙정치 정보효능감에 미치는 영향에 대한 분석결과의 경우, 부정적 공 중의 분위기는 유의미한 결과가 나타나지 않았으며, 긍정적 공중의 분위기에는‘준 사회적 상호작용 추구동기’와‘선거보도 재미∙흥미 추구동기’가 긍정적인 영향을 미치는 것으로 나타났다. 그리고 정치 정보효능감에는‘후보자∙선거관련 정보 추구 동기’, ‘선거보도 재미∙흥미 추구동기’, ‘선거관련 소재 추구동기’가 긍정적인 영 향을 미치는 것으로 나타났다. 세 번째로 선거보도 이용동기가 투표행위에 미치는 영향에 관한 분석결과는‘준사회적 상호작용 추구동기’와‘선거관련 참여추구동기’변 인이 투표행위에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 공중의 분위기∙정치 정보효능감이 투표행위에 미치는 영향에 관한 분석결과는 정치 정보효능감만이 투표행위에 긍정적 영향을 미치는 나타났다.

Abstract

This article which is research about election campaign news uses motives that effect public mood, political information efficacy and political decision process(poll act) affect in 17th presidential election. Research result is as following. First of all, the election campaign news uses motive types such as ‘candidates∙election pertinent information’, ‘election campaign news fun∙interest’, ‘pass time’, ‘reporting fairness’, ‘election relation subject’, ‘para-social interaction’, ‘TV debate/poll decision’ and ‘election relation participation’. Afterwords, when ‘parasocial interaction’ and ‘election campaign news fun∙interest’ influences is affirmative and the public mood is positive from election campaign news use the motive. ‘Candidates∙election pertinent information’, ‘election campaign news fun∙interest’ and ‘election relation subject’ influences is positive towards political information efficacy from election campaign news use motive. Thirdly, ‘para-social interaction’ and ‘election relation participation’ to voting behavior affected is positive to voting behavior from election campaign news use motive. Finally, only political information efficacy influences is positive to voting behavior from public mood and political information efficacy.

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