디지털 전환의 인지적 저항태도가 디지털 전환의 수용성에 영향을 미치는 요인에 관한 실증연구
A Empirical Study on Factors that Cognitive Resistance Affects the Acceptability of Digital Transformation
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초록
본 연구를 통해 디지털 전환(Digital Transformation)에 대한 개인적, 사회적 수용에 인지적 저항 태도가 영향을 미치는 요인들을 살펴보고 실증적으로 검증하고자 한다. 먼저 문헌 연구에서 검토된 요소와 개인 및 사회적 수용의 관계를 설정하고 디지털전환에 대한 인지적 저항 태도를 결합한 연구 모델 및 가설을 설계하였다. 이를 바탕으로, 금융 종사자에게 디지털 전환 관련 설문조사 진행 및요인분석, 다중회귀분석을 통해 가설을 검증하였다. 본 연구를 통해 선행 연구들에서 도출된 결정요인인 혁신기술(디지털전환) 수용의 향상요인, 조직과 행동 요인들이 디지털 전환 수용 저항에 영향을 끼치지 않는다는 것과 DT 수용 저항은 개인적 사회적 수용성에 부정적인 영향을 끼치지 않는다는 것을발견하였다. 하지만 DT수용 저항은 혁신기술(디지털전환) 수용의 향상요인·조직과 환경 요인과 개인적 수용성의 관계에서 매개 효과가 있다는 것을 실증하였다. 또한 사회적 수용성에 대해서는 부분 매개가 되어 다른 영향이 있을 수 있음을 확인하였다. 본 연구는 최근 기업들의 주목을 받고 있는 디지털 전환의 수용 저항에 영향을 미치는 요인들의 영향을 연구하고, 디지털 전환(DT)를 실시하고 있는기업의 실무자들을 대상으로 설문조사하여 이를 실증적으로 확인, 검증하였다는 점에서 의의가 있다. 향후 연구는 DT 수용 저항에 대한 추가적인 결정요인과 혁신의 확산 설명 위해 타 산업, 요인이 더확장된 연구가 필요할 것이다.
Abstract
Through this study, we want to examine and empirically verify cognitive resistance factors that affect personal and social acceptance of digital transformation (DT). We established a relationship of personal and social acceptance with factors derived from a literature review, and designed research models and hypotheses combining DT resistance attitudes. Then, financial practitioners were asked about their perception of DT, and data analysis was conducted with factor analysis and multiple regression analysis. This study finds out that accetance factor for DOI, organizational and behavioral factors, which are determinants derived from previous studies, do not affect DT acceptance resistance and DT acceptance resistance does not negatively affect personal and social acceptability. However, DT acceptance resistance had a mediating effect in the relationship between accetance factors for DOI/organizational and environmental factors and personal acceptability. In addition, it was confirmed that there may be other influences due to partial mediating on social acceptability. The purpose of this study is to study the influence of factors influencing the acceptance resistance of DT and to empirically confirm this by conducting a survey on the practitioners of companies implementing DT. Future research, it needs to explain the diffusion of innovation and additional determinants of DT acceptance resistance and the other industry.
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