커피에 대한 인식 및 기호도 조사에 관한 연구

Abstract

This study is based on the measurement of the elements a questionnaire was distributed according to ages of the participants about their preferences and preconceptions of the products. On the bases of these findings this experiment was made and the result are as follows: In preference test for coffee, canned/cup coffee was preferred by teens but those over twenties in age preferred vending machine coffee. The percentage of subjects in case of coffee, it was found that teens and 20’s did not drink every day but 30’s drink two cups and 40’s and 50’s drink a cup a day. Teens and 20’s drink much vending machine and 30’s, 40’s, 50’s over drink much canned/cup coffee. Each of age recognition of coffee, ‘taste is good’, ‘aroma is good’, ‘purchase is convenience’, ‘sleepiness prevention is good’ questionnaire was responded positively but, ‘appetite is good’, ‘digestion is better’, ‘diet is good’, ‘head is clearly’, ‘energy is good’, ‘constipation prevention is good’, ‘geriatric diseases is good’ questionnaire was responded negatively. Result of this study, according to increased more and more coffee market but, all age drink instant coffee and was connected economic by their pocket money and salary pay. Also, coffee was connected negative knowledge from health so, if coffee study will be activity established, coffee market will be growth and coffee culture was settled.