라이프스타일과 커피소비동기에 관한 연구
A Study on the Lifestyle and Coffee Consumption Motivation
0
조회
0
다운로드
14
인용
0
참고문헌
키워드
초록
우리나라 사람들의 커피에 대한 소비가 급격하게 증가해왔고 지금은 20대 이후의 모든 연령대에서 커피가 사람들의 일상적인 생활에서 가장 많이 마시는 생활의 필수 소비품의 하나로 자리 잡아 가고 있다. 커피소비가 증가함에 따라서 커피 산업계는 물론이거니와 학계에서도 커피소비에 대한 많은 연구가 진행되고 있다. 커피는 종류가 다양하고 커피를 소비하는 동기와 커피소비 태도도 연령이나 라이프스타일 등에 따라 다양한 형태를 보이고 있다는 연 결과가 있었다. 본 연구에서는 라이프스타일에 따른 커피 소비동기의 차이를 중심으로 연구하였다. 본 연구의 조사대상은 서울시와 경기도에 거주하는 20세 이상의 성인들을 대상으로 2013년 3월 1일부터 3월 31일까지 1개월간 설문조사를 실시하였다. 총 600부의 설문지를 배부하여 480부가 회수되었고, 이들 중 설문의 응답이 불성실한 10부를 제외한 470부를 최종분석에 사용하였다. 자료의 통계처리는 SPSS Win Ver 18.0 버전을 사용하여 타당성분석, 요인분석, 신뢰성분성, 군집분석, 일원분산분석(One-Way ANOVA), 다중회귀분석 등을 실시하였다. 본 연구에서는 라이프스타일을 요인분석한 결과 웰빙추구, 맛추구, 분위기추구, 외식추구, 인스턴트추구, 경제성추구 등 6가지 유형으로 분류되었다. 커피소비동기를 요인분석한 결과 웰빙소비동기, 기분전환 소비동기, 사회적 소비동기, 습관적 소비동기, 정서적 소비동기 등 5기지 유형으로 소비동기가 분류되었다. 주요 연구가설은 다음과 같다. 첫째, 라이프 스타일은 커피소비동기에 영향을 미칠 것이다. 둘째, 라이프스타일 유형에 따라 커피 소비동기에 차이가 있을 것이다. 연구결과에서 라이프스타일은 커피소비동기에 부분적으로 영향을 미치는 것으로 나타났고, 라이프스타일 유형에 따른 커피 소비동기의 차이에서는 라이프스타일 유형에 따라 습관적 소비동기에 차이가 있을 것이라는 항목을 제외하고는 다른 4가지 세부 가설이 모두 라이프스타일 유형에 따라 커피소비동기에 차이가 있는 것으로 나타났다.
Abstract
In Korea recently the consumption of coffee has been drastically increased and majority of people who are more than 20th are drinking more than a cup of coffee every day. Nowadays coffee a kind of essential items in modern urban society. As the popularity of the coffee is increasing, As the coffee consumption is growing, the studies on coffee also have been increased. Many of the studies on coffee were focused on the consumer attitudes, coffee shops and franchise coffee shops, and coffee components or ingredients. As the products of the coffee are becoming diverse, the consumers of coffee also becoming diverse. There was a study showing that coffee has variety of types, and that motivations and attitudes for coffee consumption are different depend on demographic statistics such as age and life styles. On this study main focus was life style and consumer’s motivation on coffee consumption. For this study the survey was conducted on the people living in Seoul City and Kyengkido from March 1, 2013 to March 31, 2013. 600 questionnaires were distributed and 480 were collected and 470 were used for analysis of this study. The statistics program used in this study was SPSS. The method used in the analysis wee factors analysis test, reliability test, validity test, t-testy, One-Way ANOVA, and regression analysis. In this study according to the factor analysis, the life styles were classified the following six categories ; wellbeing pursuit, taste pursuit, atmosphere pursuit, dine-out pursuit, instant pursuit, and economic value pursuit. The factors of coffee consumption motivation were 6; wellbeing consumption motivation, changing mood consumption motivation, social consumption motivation, habitual consumption motivation, and emotional consumption motivation. The demographic factors used in this study were age, marital status, occupation, educational background, residence, income, and eating-out expenses. The hypothesis used in this study were two. The first hypo-thesis was whether the coffee consumption was affected by the life styles. The second hypo-thesis was whether there was any statistical differences on the motivation of coffee consumption according to the characteristics of life style. The outcome of this study demonstrated that life styles had partial impact on coffee consumption motivations. According to the characteristics of the life style, except for the habitual consumption motivation, all the other factors showed statistical differences on coffee consumption motivations according the characteristics of life styles.
참고문헌 (39)
- An, Y. J., "A Survey on the Actual Condition for Adults’ Knowledge, Attitude, and Intake of Caffeinated Beverages", 석사, pp.2010
- Benowitz, N., "Persistent increase in caffeine concentrations in people who stop smoking", Br Med J, 298, pp.1075~1076 (1989)
- Bonilha, L., "Heavy coffee drinking epilepsy", Seizure, 13(4), pp.284~285 (2004)
- "Consumo de café en Corea del Sur crece al 30% annual" (2013)[URL]
- Chae, S. J., "A Study on the Coffee Consumption Attributes by the Lifestyle", 석사, pp.2011
- 정혜경, "국내 한국인 및 중국인 대학생의 라이프스타일별 커피 만족도 선행요인 분석", 대한지역사회영양학회지, 16(6), pp.782~793 (2011), 대한지역사회영양학회
- Cowan, B., "The Social life of Coffee : The emergency of British coffee House" (2005), Yale University Press
- Freedman, N., "Association of coffee drinking with total and cause-specific Mortality", The New England Journal of Medicine, 266, pp.1891~1904 (2012)
- Gillies, M., "Tea and coffee as sources of some minerals in the New Zealand diet,", The American Journal of Clinical Nutrition, 38, pp.936~942 (1983)
- Graham, C., "Reasons for consumption and heavy caffeine use : Generalization of a model based on alcohol research", Addictive Behaviors, 13(2), pp.209~214 (1988)
- Greenberg, J., "Coffee, diabetes, and weight control", American Society for Nutrition, 84, pp.682~693 (2006)
- Higdon, J., "Coffee and Health : A Review of Recent Human Research", Food Science and Nutrition, 46, pp.101~123 (2006)
- Hindmarch, I., "The effects of black tea and other beverages on aspects of cognition and psychomotor performance", Psychopharmacology, 139, pp.230~238 (1998)
- Hindmarch, I., "A naturalistic investigation of the effects of day-long consumption of tea, coffee and water on alertness, sleep onset and sleep quality", Psychopharmacology, 149, pp.203~216 (2000)
- Hintikka, J., "Daily tea drinking is associated with a low level of depressive symptoms in the Finnish population", Eur J Epidemiol, 20, pp.359~363 (2005)
- Hughes, J., "Caffeine self-administration, Withdrawal, and adverse Effects Among Coffee Drinkers", JAMA Psychiatry, 48(7), pp.611~617 (1991)
- Illy, A., "Quality, In Espresso Coffee: The Science of Quality(2nd edition)", pp.1~20 (2005), Elsevier academic press
- Imatoh, T., "Coffee consumption but not green tea consumption is associated with adiponectin levels in Japanese males", Eur J Nutr, 50(4), pp.279~284 (2011)
- Kato, M., "Psychological Factors, Coffee and Risk of Diabetes Mellitus among Middle-Aged Japanese : a Population-Based Prospective Study in JPHC Study Cohort", Endocrine Journal, 56(3), pp.459~468 (2009)
- 김혜민, "Lifestyle, dietary habits and consumption pattern of male university students according to the frequency of commercial beverage consumptions", Nutrition Research and Practice, 5(2), pp.124~131 (2011), 한국영양학회
- 고범석, "커피전문점 이용객의 식생활라이프스타일과 선택속성과의 관계: 20･30대 여성을 중심으로", 호텔관광연구, 14(2), pp.84~99 (2012), 한국호텔관광학회[DOI]
- 이소영, "커피에 대한 인식 및 기호도 조사에 관한 연구", 한국외식산업학회지, 2(3), pp.25~37 (2006), 한국외식산업학회
- Leviton, A., "Why those who drink the most coffee appear to be at increased risk of Disease. A Modest Proposal", Ecology of Food and Nutrition, 31, pp.285~293 (1993)
- Lucas, M., "Coffee, Caffeine, and Risk of Depression Among Women", American Medical Association, 171(17), pp.1571~1578 (2011)
- 오염곤, "식생활 라이프스타일이 커피소비행동에 미치는 영향에 관한 연구", 벤처창업연구, 7(4), pp.65~75 (2012), 한국벤처창업학회
- Petracco, M., "Coffee Consumption and Health, In Espresso Coffee: The Science of Quality(2nd edition)" (2005), Elsevier Academic Press
- Puccio, M., "Clustering of Atherogeni Behavior in Coffee Drinkers", American Journal of Public Health, 80, pp.1310~1313 (1990)
- Quinlan. P. T., "The acute physiological and mood effects of tea and coffee : the role of caffeine", Pharmacol Biochem Be, 66, pp.19~28 (2000)
- Schwarz, B., "Coffee, Tea, and Lifestyle", Preventive Medicine, 23(3), pp.377~384 (1994)
- Scott, D., "The effect of drinking at high altitude on hydration status and mood", Eur J Appl Physiol, 91, pp.493~498 (2004)
- Shinbo, M., "Green tea consumption in everyday life and mental health", Public Health Nutr, 8, pp.1300~1306 (2005)
- Steptoe, A., "Mood and drinking : a Naturalistic diary study of alcohol, coffee and tea", Psychopharmacology, 141, pp.315~321 (1999)
- Sudano I., "Coffee Blunts Mental Stress-Induced Blood Pressure Increase in Habitual but not in Nonhabitual Coffee Drinkers", Hypertension, 46(3), pp.521~526 (2005)
- Tanskanen A., "Heavy coffee drinking and the risk of suicide", Eur J Epidemiol, 16(9), pp.789~791 (2000)
- Vlahović B., "Preference of Coffee consumers on servian market", Economics of Agriculture, 59, pp.38~46 (2012)
- Waxman, L., "More Than Coffee : An Examination of People, Place, and Community with Implication for Design", 박사, pp.2004
- Yu, H., "Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee market", Total quality Management & Business Excellence, 20(11), pp.1273~1285 (2009)