커뮤니케이션 효율성 제고를 위한 브랜드 칼라마케팅 현황분석

Abstract

Consumers are systems out of the unique design and color of the mass production of price competition in the past, started businesses and the consumption of the center of the image of the product. Color, the image of an enterprise is being heavily on the creation and consumer preferences in emotional marketing as a strategy of the times. It would be better if corporate color marketing to use the color, Color is psychologically aware of what affects to us. Color based on color psychology marketing is in it.Can be effective mediating role in the establishment of integrated marketing communications brand image as a (integrated marketing communication) self. This research is the sense of color effects, color psychology and older of the current sensibility as a paradigm of age and looking at consumer behavior change and the color marketing brand image. Color brand in Domestic Apartment Building by looking at sentiment analysis and interrelationship that will contribute as efficient marketing communications entity by interpreting the results. Color is logical and effective mediating role in establishing marketing brand image of the emotional period the prospect of being able to do. Studied the relationship between color and color psychology marketing, brand image with Current Domestic Apartment Brand's collar system analyzes the images around.