호텔의 공유가치창출(CSV)활동이 조직응집력에 미치는 영향: 조직충성도의 매개효과를 중심으로
CSV Activities Influencing Organizational Cohesiveness: The Mediating Effect of Organizational Loyalty
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The purpose of this study is to provide business management strategy for effective human resource management of hotel based on findings of research by studying mediated role of employee royalty in influence relationship which creating shared value(CSV)activities by hotels has on group cohesiveness. For this study, creating shared value(CSV) activities consisted of creating economic value and creating social value and group cohesiveness consisted of goal cohesiveness and group cohesiveness and employee royalty consisted of single factor to measure mediated role. Empirical analysis, statistical analysis and study of literature were used and then hypothesis was proven in this study. Findings of this study are as follows. First, a hypothesis that 'creating shared value(CSV) activities will have a significant influence on employee royalty' was proved significant. Second, a hypothesis that 'creating shared value(CSV) activities will have a significant influence on group cohesiveness' was proved significant. Third, a hypothesis that 'employee royalty will have a significant influence on group cohesiveness' was proved significant. Fourth, for a hypothesis that ‘employee royalty will play a role of mediation in relationship between creating shared value(CSV) activities and group cohesiveness', it was found that employee royalty played a role of partial mediation in relationship between creating economic value and group cohesiveness while employee royalty played a role of complete mediation in relationship between creating social value and group cohesiveness. It was found that employee royalty played a role of complete mediation in relationship between creating economic value and goal cohesiveness while employee royalty played a role of partial mediation in relationship between creating social value and goal cohesiveness.
Abstract
The purpose of this study is to provide business management strategy for effective human resource management of hotel based on findings of research by studying mediated role of employee royalty in influence relationship which creating shared value(CSV)activities by hotels has on group cohesiveness. For this study, creating shared value(CSV) activities consisted of creating economic value and creating social value and group cohesiveness consisted of goal cohesiveness and group cohesiveness and employee royalty consisted of single factor to measure mediated role. Empirical analysis, statistical analysis and study of literature were used and then hypothesis was proven in this study. Findings of this study are as follows. First, a hypothesis that 'creating shared value(CSV) activities will have a significant influence on employee royalty' was proved significant. Second, a hypothesis that 'creating shared value(CSV) activities will have a significant influence on group cohesiveness' was proved significant. Third, a hypothesis that 'employee royalty will have a significant influence on group cohesiveness' was proved significant. Fourth, for a hypothesis that ‘employee royalty will play a role of mediation in relationship between creating shared value(CSV) activities and group cohesiveness', it was found that employee royalty played a role of partial mediation in relationship between creating economic value and group cohesiveness while employee royalty played a role of complete mediation in relationship between creating social value and group cohesiveness. It was found that employee royalty played a role of complete mediation in relationship between creating economic value and goal cohesiveness while employee royalty played a role of partial mediation in relationship between creating social value and goal cohesiveness.
참고문헌 (45)
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