심리적 거리, 신기성추구성향, 다양성추구성향이 할랄식품의 태도 및 구매의도에 미치는 영향
The Effect of Psychological Distance, Novelty Seeking and Variety Seeking on the Attitude to Halal Food and Purchase Intention
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As the Muslim population continues to grow globally, there is a growing interest in halal certified foods and the growth of the halal food market. Increasing demand for halal food is a new growth opportunity for food manufacturing and distribution companies. Halal food is a food that many people who think about hygiene and animal welfare besides Muslims, and if they are aware of the knowledge information about halal food, consumers will purchase more halal food in Korea. This study examined the effects of attitudes to halal food and the intention of purchase halal food on psychological distance, novelty seeking, and variety seeking. Halal food is a part of religious culture that can be psychologically distanced from non-Muslims. This psychological distance can form a negative attitude toward halal food, but it can be a new challenge for those who are curious about something new or interested in and exploring new things, creating a positive attitude and intention of purchase. For individuals who want to try a variety of things, halal food could have a positive effect on their attitude. Analysis of the hypothesis using SPSS 21.0 and LISREL 8.7 showed that psychological distance had a negative effect on the attitude toward halal food, and novelty seeking had a positive effect on attitude toward halal food. However, variety seeking had not significant effect on attitude toward halal food. Improving the awareness of domestic consumers should be a priority, and it is necessary to form a society where various cultures are respected. It is necessary to create a society in which various cultures are respected, and to adopt a strategy that can accommodate various cultures so that they can be interested and interested in foods from other cultures.
Abstract
As the Muslim population continues to grow globally, there is a growing interest in halal certified foods and the growth of the halal food market. Increasing demand for halal food is a new growth opportunity for food manufacturing and distribution companies. Halal food is a food that many people who think about hygiene and animal welfare besides Muslims, and if they are aware of the knowledge information about halal food, consumers will purchase more halal food in Korea. This study examined the effects of attitudes to halal food and the intention of purchase halal food on psychological distance, novelty seeking, and variety seeking. Halal food is a part of religious culture that can be psychologically distanced from non-Muslims. This psychological distance can form a negative attitude toward halal food, but it can be a new challenge for those who are curious about something new or interested in and exploring new things, creating a positive attitude and intention of purchase. For individuals who want to try a variety of things, halal food could have a positive effect on their attitude. Analysis of the hypothesis using SPSS 21.0 and LISREL 8.7 showed that psychological distance had a negative effect on the attitude toward halal food, and novelty seeking had a positive effect on attitude toward halal food. However, variety seeking had not significant effect on attitude toward halal food. Improving the awareness of domestic consumers should be a priority, and it is necessary to form a society where various cultures are respected. It is necessary to create a society in which various cultures are respected, and to adopt a strategy that can accommodate various cultures so that they can be interested and interested in foods from other cultures.
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