대학 내 호텔케이터링에 대한 선택행동과 만족도에 관한 연구
A Study on the Selective Attributes for Hotel Catering Industry
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As the importance on dining-out industry grow, researches on selective attributes for restaurants have gradually increased. But there has been a surge of restaurant growth resulting in increased competition and market saturation. Restaurant owners and managers should recognize that customer can vary greatly from one geographic market to another. And multiunit restaurant operators who closely investigate there market segmentation approach are discovering that the variation in customers from one place to another. Market segmentation is necessary to distinguish not only between regional locations but also between specific locations within local markets. The result of this study support the idea that restaurant in different locations have clienteles that noticeably distinct though there are situated in same city. Also this study provide empirical support for the idea that multiunit restaurant operations could benefit from treating its units as separate entities to some extent. The result of this study suggest that restaurants could benefit to some extent by adapting their operation to fit the local market.
Abstract
As the importance on dining-out industry grow, researches on selective attributes for restaurants have gradually increased. But there has been a surge of restaurant growth resulting in increased competition and market saturation. Restaurant owners and managers should recognize that customer can vary greatly from one geographic market to another. And multiunit restaurant operators who closely investigate there market segmentation approach are discovering that the variation in customers from one place to another. Market segmentation is necessary to distinguish not only between regional locations but also between specific locations within local markets. The result of this study support the idea that restaurant in different locations have clienteles that noticeably distinct though there are situated in same city. Also this study provide empirical support for the idea that multiunit restaurant operations could benefit from treating its units as separate entities to some extent. The result of this study suggest that restaurants could benefit to some extent by adapting their operation to fit the local market.