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관계학습이 관계성과에 미치는 영향: 관계파워의 조절효과를 중심으로

The Effects of Relationship Learning on Relationship Performance : the Moderating of Relationship Power

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주제분류관광학

초록

In order to examine the effects of relationship learning on relationship performance and the moderating of relationship power in the franchise industry. The results showed that two types of relationship learning, information exchange and relationship-specific knowledge memory had positive significant effects on relationship performance. But, joint interpretation and coordination of relationship learning didn't have significant effects on relationship performance. Also, relationship power had moderation effect on the relationship between relationship learning and relationship performance.

Abstract

In order to examine the effects of relationship learning on relationship performance and the moderating of relationship power in the franchise industry. The results showed that two types of relationship learning, information exchange and relationship-specific knowledge memory had positive significant effects on relationship performance. But, joint interpretation and coordination of relationship learning didn't have significant effects on relationship performance. Also, relationship power had moderation effect on the relationship between relationship learning and relationship performance.

참고문헌 (32)

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