수요응답형교통(DRT)의 활성화를 위한 중요도-실행도 분석
Importance-Performance Analysis for Improving Demand Response Transport(DRT) System
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초록
농어촌지역에서 수요응답형교통(demand response transport, DRT)이 정착하기 위해서는 수요부족의 문제가 있는 농어촌버스보다 긍정적 측면이 많아야 된다. 연구는 기존 농어촌버스와 DRT가 혼용 운행되고 있는 지역에서 DRT의 중요도와 실행도(importance- performance analysis, IPA)를 분석하고, 농어촌버스 만족도와의 관계성 분석하기 위해 IPA의 불일치 이론을 적용한다. IPA 결과로 가장 시급한 개선항목은 DRT 운행범위이며 환승위치, 환승시간, 환승거리, 정시도착, 안전운전, 운행시간, 차량수가 개선항목이다. 불일치이론 결과 농어촌버스와 비교하여 DRT 활성화를 위해서는 실행도보다 중요도가 큰 경우, 환승 편리성, 운행 시간및 범위, 운행차량에 대해 실행도를 높인다. 실행도보다 중요도가 작은 경우 차량청결도, 안전운전, 운영자 친절, 환승요소, 운행요소, 요금은 지속적인 실행도가 유지되도록 한다.
Abstract
DRT should have higher positive benefits to become the public transit than the current backcountry buses having demand deficiency and operation problems. The study examines the factors for activating DRT through importance and performance analysis(IPA) and applies the IPA gap theory to find relationship between the current buses and DRT in the mixed operation area. As a result, the operation area is the urgent improving factor and the next ones are transfer related factors, on-time arrival, safe driving, operation time and vehicles. According to the gap theory to activate DRT and reduce the current bus system, in the case that performance is smaller than importance, the performance of transfer, operating time and area, and vehicles should be up. In the case that performance is higher than importance, the performance of luggage space, vehicle clean, safe driving, operator kindness, transfer, operating elements, and fare should keep going.
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