경주지역 관광지의 거리지각이 방문의도에 미치는 영향-관광지 친숙도의 조절효과를 중심으로-
The Effect of Distance Perception on Visiting Intentions in Gyeongju Area -Regulatory Effects of Destination Familiarity-
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The purpose of this study was to suggest a plan for tourism development in Geongju in the future through empirical verification on the distance perception of the visitor in Hwangridan-gil and Bomun Complex in addition to confirm the psychological distancing of tourist between the two regions through regulatory effects of destination familiarity. The samples were collected from visitor in Geongju from August 1 to August 20, 2022 and total 238 was used in data analysis. The results of the analysis are follows. First, analysis of effect of psychological distance perception on visiting intention between Hwangridan-gil and Bomun Complex, the cultural distance perception had positive effect on revisiting intention but geographic distance perception did not have effect on it. These means that due to the location characteristics of the Bomun Complex, it is not necessary to visit it through movement. Second, the cultural distance perception on visiting intentions did not have regulatory effect on destination familiarity, but the geographic distance perception on visiting intention had regulatory effect on it. This result shows that tourists have similarities in culture and distance in geographical areas regarding Hwangridan-gil and Bomun Complex. Therefore, in order to attract tourists all of tourist attractions in Gyeongju to need a strategy to resolve the psychological perceptual factors that a barrier of traveling between tourist destinations by increasing the familiarity of each tourist destinations.
Abstract
The purpose of this study was to suggest a plan for tourism development in Geongju in the future through empirical verification on the distance perception of the visitor in Hwangridan-gil and Bomun Complex in addition to confirm the psychological distancing of tourist between the two regions through regulatory effects of destination familiarity. The samples were collected from visitor in Geongju from August 1 to August 20, 2022 and total 238 was used in data analysis. The results of the analysis are follows. First, analysis of effect of psychological distance perception on visiting intention between Hwangridan-gil and Bomun Complex, the cultural distance perception had positive effect on revisiting intention but geographic distance perception did not have effect on it. These means that due to the location characteristics of the Bomun Complex, it is not necessary to visit it through movement. Second, the cultural distance perception on visiting intentions did not have regulatory effect on destination familiarity, but the geographic distance perception on visiting intention had regulatory effect on it. This result shows that tourists have similarities in culture and distance in geographical areas regarding Hwangridan-gil and Bomun Complex. Therefore, in order to attract tourists all of tourist attractions in Gyeongju to need a strategy to resolve the psychological perceptual factors that a barrier of traveling between tourist destinations by increasing the familiarity of each tourist destinations.
참고문헌 (38)
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