공유숙박 품질 지각이 이용 만족, 관광지 이미지 및 주관적 삶의 질에 미치는 영향
The Effect of Home Sharing Lodging Quality Perception on Satisfaction, Destination Image and Subjective Quality of Life
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This research investigated the role of home sharing lodging quality perception on user satisfaction, destination image and subjective quality of life. For the empirical study, 241 copies of questionnaires from the recent sharing lodging users have been collected. Statistical analysis has been done through SPSS 22.0 and AMOS 18.0. The main findings of the study were as follows. First, interactional quality, outcome quality and physical environment quality of home sharing lodging have played a positive influence on user satisfaction. Second, the user satisfaction of home sharing lodging was found to have a significant positive (+) effect on the image of tourist destination. Third, it was confirmed that the user satisfaction of home sharing lodging had a significant positive (+) effect on the users’ subjective quality of life.Through results of the study, it has been confirmed that the operation of high-quality home sharing lodging in the region can bring positive results of local tourism, as well as national happiness.
Abstract
This research investigated the role of home sharing lodging quality perception on user satisfaction, destination image and subjective quality of life. For the empirical study, 241 copies of questionnaires from the recent sharing lodging users have been collected. Statistical analysis has been done through SPSS 22.0 and AMOS 18.0. The main findings of the study were as follows. First, interactional quality, outcome quality and physical environment quality of home sharing lodging have played a positive influence on user satisfaction. Second, the user satisfaction of home sharing lodging was found to have a significant positive (+) effect on the image of tourist destination. Third, it was confirmed that the user satisfaction of home sharing lodging had a significant positive (+) effect on the users’ subjective quality of life.Through results of the study, it has been confirmed that the operation of high-quality home sharing lodging in the region can bring positive results of local tourism, as well as national happiness.
참고문헌 (41)
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