커피전문점의 사회공헌활동이 브랜드 이미지와 평판, 브랜드 충성도에 미치는 영향 -Z세대를 중심으로-

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참고문헌 (78)

1. 고정용, "한국 기업의 사회공헌활동이 기업평판 및 고객충성도에 미치는 영향", 무역연구, 10(4), pp.871~895 (2014)
2. "가맹점 상생·친환경 활동·장애인 후원 등 사회공헌… ESG경영 적극 나서" (2024)[URL]
3. 김유진, "항공사의 친환경 경영활동이 브랜드 충성도에 미치는 영향 : 브랜드 이미지와 브랜드 동일시의 매개효과를 중심으로", 관광연구저널, 37(6), pp.143~160 (2023)
4. 김창봉, "프랜차이즈 기업의 사회적 책임활동이 기업평판과 구매의도에 미치는 영향 : 치킨기업의 브랜드이미지 조절효과를 중심으로", 한국창업학회지, 12(5), pp.173~193 (2017)
5. 박규태, "외식브랜드의 친환경 경영활동이 지각된 품질, 브랜드 이미지 및 브랜드 충성도에 미치는 영향 : 커피전문점을 중심으로", 물류학회지, 33(6), pp.47~58 (2023)
6. 박은애, "커피전문점 CSR(기업의 사회적 책임)활동이 브랜드 자산과 행동 의도에 미치는 영향", 관광레저연구, 32(9), pp.309~329 (2020)
7. 백내용, "외식기업의 ESG경영 활동이 기업평판, 기업이미지 및 재구매의도에 미치는 영향", 한국외식산업학회지, 19(2), pp.85~98 (2023)
8. 송준원, "호텔 기업의 사회적책임 활동이 기업평판, 브랜드 이미지 및 행동의도에 미치는 영향 : 서울시내 5성급 호텔을 중심으로", 호텔관광연구, 21(4), pp.131~148 (2019)
9. "스타벅스 사회공헌활동 소개" (2024)[URL]
10. 유동윤, "호텔기업의 사회적 책임(CSR)이 브랜드 이미지, 브랜드 인지도 및 애호도에 미치는 영향", 호텔경영학연구, 29(2), pp.143~160 (2020)
11. 윤태환, "커피전문점의 사회공헌활동이 기업이미지, 브랜드태도, 행동의도에 미치는 영향 : 스타벅스를 대상으로", 관광학연구, 40(1), pp.93~110 (2016)
12. 이규상, "호텔기업의 사회적 책임(CSR)활동에 따른 기업이미지가 기업평판에 미치는 영향에 관한 연구", 관광경영연구, 24(1), pp.295~319 (2020)
13. 이금호, "외식기업의 친환경 경영이 기업 이미지와 충성도에 미치는 영향", 식공간연구, 16(3), pp.21~39 (2021)
14. 이석원, "베이커리전문점의 브랜드 신뢰와 충성도에 관한 브랜드 증거의 결정요인", 외식경영연구, 23(1), pp.241~262 (2020)
15. 이현주, "항공사와 여행사 간 관계특성이 장기거래지향에 미치는 영향 : 신뢰의 매개효과와 평판의 조절효과를 중심으로", 관광경영연구, 20(3), pp.103~124 (2016)
16. "새로운 소비 주체 ‘Z세대의 등장’" (2018)[URL]
17. 전현모, "외식기업 사회공헌활동의 소비자 지각과 기업 및 브랜드 이미지, 고객충성도 간의 구조적 관계 : 적합성을 중심으로", 외식경영연구, 18(2), pp.215~238 (2015)
18. 전현모, "무인 커피전문점 브랜드 경험이 만족과 브랜드 사랑, 충성도에 미치는 영향", 한국외식산업학회지, 19(2), pp.135~150 (2023)
19. 전현모, "외식기업의 사회공헌활동 인식이 브랜드이미지와 충성도에 미치는 영향", 호텔관광연구, 17(4), pp.182~202 (2015)
20. 조미령, "중국인의 PPL인식이 호텔이미지, 호텔평판 및 구매의도에 미치는 영향", 관광레저연구, 32(5), pp.245~265 (2020)
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