국내 시판 토종 및 일반 곡물 누룽지의 감각특성과 소비자 기호도 조사
Consumer Acceptance and Perceived Sensory Characteristics of Commercial Nuroongji (Heirloom and Regular Rice Cultivars) Products in Korean
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The purpose of this study was to investigate a Korean consumers’ liking and sensory perception of six commercial Nuroongji products made with Heirloom rice and regular rice cultivars (HN1, HN2, HN3, RN1, RN2, and RN3). Sixty-four consumers participated in this study. Consumers evaluated their liking, perception of sensory characteristics, intensity of seven attributes, and intent to try again, recommend, and purchase of each Nuroongji sample. Significant differences in texture and flavor attributes were observed between the Nuroongji samples from the CATA(Check-All-That-Apply) and attribute liking questions. The intensity of the ‘Hardness’ was significantly different between the Nuroongji samples. Texture- and flavor-related attributes such as crispy and fracture, and roasted grain flavor were identified as important characteristics that drive consumer liking of Nuroongji products. Findings from this study can provide valuable information for developing Nuroongji targeting Korean consumers.
Abstract
The purpose of this study was to investigate a Korean consumers’ liking and sensory perception of six commercial Nuroongji products made with Heirloom rice and regular rice cultivars (HN1, HN2, HN3, RN1, RN2, and RN3). Sixty-four consumers participated in this study. Consumers evaluated their liking, perception of sensory characteristics, intensity of seven attributes, and intent to try again, recommend, and purchase of each Nuroongji sample. Significant differences in texture and flavor attributes were observed between the Nuroongji samples from the CATA(Check-All-That-Apply) and attribute liking questions. The intensity of the ‘Hardness’ was significantly different between the Nuroongji samples. Texture- and flavor-related attributes such as crispy and fracture, and roasted grain flavor were identified as important characteristics that drive consumer liking of Nuroongji products. Findings from this study can provide valuable information for developing Nuroongji targeting Korean consumers.
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