코로나 팬데믹 이후 인플레이션 환경에서 외식 니즈의 변화와 소비 행태분석

Abstract

This study aims to analyze how the inflation environment has changed consumer behavior in the midst of the COVID-19 pandemic and subsequent endemic situations, and provide implications for establishing management strategies for the restaurant industry based on this. As customer expectations for restaurant spaces increase, the importance of storytelling and spatial experience is being emphasized, and the boundaries of restaurant dining are diversifying, such as the increase in convenience store diners, the expansion of the meal kit market, and the spread of plant-based alternatives. In this way, the restaurant industry is changing after the pandemic by introducing new survival strategies such as food tech, RMR, collaborative pop-up dining, and customer experience-centered management, and this study comprehensively analyzes these trends to suggest strategic directions for sustainable growth of the restaurant industry.