커피전문점 직원의 직무착근도와 직무만족, 이직의도 간의 구조적 관계

Abstract

This study aims to identify the relationship between job embeddedness, job satisfaction, and turnover intention of employees in charge of barista work in coffee shop brands. The coffee shop brand subject to the survey was Starbucks, which ranked first in sales in 2023 and operates all stores directly. For the survey, employees who have been working at Starbucks stores for more than 3 months were selected as samples. The survey was conducted from October 1 to December 30, 2024, in a method in which respondents wrote the survey themselves. Finally, 258 questionnaires were used for the analysis, and confirmatory factor analysis and structural equation modeling were used as data analysis methods. The results of the analysis showed that sacrifice and links had a positive effect on job satisfaction. In addition, sacrifice was found to decrease turnover intention. This study has academic significance in that it confirmed the structural relationship between the subfactors of job embeddedness, job satisfaction, and turnover intention in coffee shops. In addition, it presents useful practical implications for enhancing efficient human resource management and organizational performance in coffee shops.