디지털 레토릭 구축의 타당성과 가능성 연구

Abstract

Communication in the 21st century can be expressed in one word as 'digital communication'. Its characteristic can be called 'digital-based real-time online video communication'. Digital communication has become an element of communication in the process of digital technology and devices becoming common. Then, it became a major element of communication due to the 4th industrial revolution, and again became a key element of communication due to the coronavirus pandemic. Because this phenomenon was forced in a short period of 10 years, benefits and side effects were revealed at the same time. Although requests to solve the problem are growing, it is not yet decided which academic field will respond because the problem was revealed in a short period of time. Because various fields are at the time of trial, this researcher also paid attention to and recommended digital rhetoric. The basis for the recommendation was based on the fact that digital communication is changing according to the development of digital technology and that digital technology in the future is changing from text-based to oral-based. The orality digital communication is asking for and will be more demanding is what rhetoric can provide. Therefore, digital rhetoric, a fusion of rhetoric and digital technology, was proposed as an alternative. However, since it takes a lot of effort and time to build a single academic field, it is necessary to separately verify the necessity and validity of the research. Therefore, in this paper, the necessity and feasibility of constructing a digital rhetoric was attempted. The validation process was carried out as follows. First, confirmation of the necessity of the times, secondly confirmation of digital literacy, which is an existing response opinion, thirdly confirmation of digital orality, which is a new response opinion, fourth confirmation of digital literacy, which is the opinion of researchers; Fifth, the current status and capabilities of modern rhetoric were checked. As a result, it was reconfirmed that the communication skills required by the digital age are media-based communication skills rather than media-based literacy skills. It was also confirmed that modern rhetoric has the conditions to develop into digital rhetoric. Therefore, it was judged that the establishment of a digital rhetoric that converges the demands of the digital and the capabilities of the rhetoric has validity.